Anant Patel joins Practo as VP of Growth and Marketing
In a significant move, Practo, a leading healthcare technology company, has appointed Anant Patel as its Vice President of Growth and Marketing. With an impressive track record of driving growth and marketing strategies at top companies, Patel is set to lead Practo’s efforts to boost user acquisition, retention, and overall growth across India and international markets.
Patel’s extensive experience in digital marketing spans over two decades, with previous leadership roles at prominent companies such as Disney+ Hotstar, MakeMyTrip, OLX, and others. His expertise in growth marketing, brand management, and digital transformation will be invaluable in driving Practo’s expansion plans.
“We are thrilled to have Anant join our team,” said Prashanth Prakash, Managing Director, Practo. “With his wealth of experience and expertise, we are confident that he will play a key role in driving our growth strategy and taking Practo to the next level.”
Patel’s appointment comes at a time when Practo is expanding its reach in the healthcare technology space. The company has been at the forefront of digitizing healthcare services, providing a comprehensive platform for patients to book appointments, consult doctors, and access healthcare services online.
In his new role, Patel will be responsible for leading Practo’s marketing and growth initiatives, focusing on user acquisition, retention, and engagement. He will work closely with the company’s leadership team to develop and execute strategic plans to drive growth, increase brand visibility, and enhance customer experience.
Patel’s experience in the digital marketing space is unparalleled. During his tenure at Disney+ Hotstar, he was instrumental in driving the growth of the company’s OTT platform, increasing its user base by over 100%. At MakeMyTrip, he led the company’s digital marketing efforts, resulting in a significant increase in bookings and revenue.
At OLX, Patel developed and executed a comprehensive digital marketing strategy, which led to a significant increase in the company’s user base and revenue. His experience in e-commerce, fintech, and media has equipped him with the skills to navigate complex marketing landscapes and drive growth in competitive markets.
Patel’s appointment is a significant boost for Practo, as the company continues to expand its reach in the healthcare technology space. With his expertise in digital marketing, the company is well-positioned to drive growth, increase brand visibility, and enhance customer experience.
“This is an exciting time for Practo, and I am thrilled to join the team,” said Patel. “I am looking forward to working with the leadership team to develop and execute strategies that drive growth, increase brand visibility, and enhance customer experience.”
Patel’s appointment is a testament to Practo’s commitment to excellence and its focus on building a strong leadership team. As the company continues to expand its reach in the healthcare technology space, Patel’s expertise will be instrumental in driving growth and success.
Source: https://ascendants.in/business-stories/anant-patel-practo-vice-president-growth-marketing/
