Better Nutrition Raises ₹10 Crore Funding to Expand Products
In a significant development in the Indian startup ecosystem, Better Nutrition, India’s first biofortified food brand, has secured ₹10 crore in funding from a consortium of investors. The round saw participation from high-profile investors such as Namita Thapar, Shantanu Deshpande, PV Sindhu, Aclr8.vc, and others from Google and Meta. The brand, which has seen a 5x growth post its appearance on Shark Tank India, plans to utilize the funds to expand its product portfolio, strengthen its distribution network, and scale its farmer training programs.
Better Nutrition, founded by entrepreneur and biochemist, Dr. Ritesh Dogra, aims to provide high-quality, nutritious food products to the masses. The brand’s biofortified food products are designed to address the pressing issue of malnutrition in India, particularly among children and pregnant women. The company’s products are made using innovative technologies that enhance the nutritional content of staple foods such as wheat, rice, and corn.
The recent funding round is a significant milestone for Better Nutrition, which had previously raised ₹3.1 crore in 2022. The brand’s impressive growth post-Shark Tank India has attracted the attention of investors, who see immense potential in its mission to make nutritious food accessible to all. The new funding will enable Better Nutrition to further scale its operations, expand its product offerings, and strengthen its distribution network.
“We are thrilled to have secured this significant funding round from a consortium of esteemed investors,” said Dr. Ritesh Dogra, Founder of Better Nutrition. “We believe that biofortified food products have the potential to revolutionize the way we think about nutrition in India. With this funding, we will be able to accelerate our growth plans, expand our product portfolio, and reach more consumers across the country.”
The funding will be used to achieve several key objectives, including expanding the company’s product range to cater to a broader audience, strengthening its distribution network to reach more consumers, and scaling its farmer training programs to ensure that smallholder farmers are equipped to produce high-quality, biofortified crops.
Better Nutrition’s farmer training programs are designed to empower smallholder farmers to adopt sustainable agricultural practices that enhance the nutritional content of their crops. The programs focus on providing farmers with training and resources to develop skills in areas such as crop management, soil health, and post-harvest handling. By supporting smallholder farmers, Better Nutrition aims to promote sustainable agriculture, improve farm productivity, and ensure a consistent supply of high-quality, biofortified crops.
The company’s mission to make nutritious food accessible to all is closely aligned with the United Nations’ Sustainable Development Goals (SDGs), particularly Goal 2 (Zero Hunger) and Goal 3 (Good Health and Well-being). Better Nutrition’s biofortified food products have the potential to make a significant impact on the lives of millions of Indians, particularly in rural areas where access to nutritious food is limited.
The funding round is a testament to the growing interest in Indian startups that are addressing pressing social and environmental issues. Better Nutrition’s success is a shining example of the potential for innovation and entrepreneurship to drive positive change in India.
In conclusion, Better Nutrition’s ₹10 crore funding round is a significant development in the Indian startup ecosystem. The company’s mission to provide high-quality, nutritious food products to the masses has attracted the attention of high-profile investors, who see immense potential in its biofortified food products. With this funding, Better Nutrition will be able to expand its product portfolio, strengthen its distribution network, and scale its farmer training programs, ultimately making a positive impact on the lives of millions of Indians.
Source: https://startuptalky.com/news/better-nutrition-secures-inr-10-crore-funding/
