Better Nutrition Raises ₹10 Crore Funding to Expand Products
In a significant development, Better Nutrition, India’s first biofortified food brand, has secured a whopping ₹10 crore in funding. This latest investment comes from a consortium of esteemed investors, including Namita Thapar, Shantanu Deshpande, PV Sindhu, Aclr8.vc, and others from Google and Meta. The brand, which has been making waves in the Indian startup ecosystem, will utilize the funds to expand its product portfolio, strengthen its distribution channels, and scale its farmer training programs.
For the uninitiated, Better Nutrition is a pioneering brand that specializes in creating biofortified food products, which are designed to combat micronutrient deficiencies in the Indian population. The brand’s products are made from a unique blend of organic and biofortified ingredients, which are scientifically proven to provide essential vitamins and minerals to consumers. Better Nutrition’s innovative approach has resonated well with the Indian market, with the brand growing a staggering 5x in its business post its appearance on Shark Tank India.
The latest funding round is a testament to the brand’s potential and its commitment to making a positive impact on the Indian food ecosystem. With this significant injection of capital, Better Nutrition plans to expand its product range to cater to a broader audience, while also strengthening its distribution channels to increase its reach and availability. The brand also intends to scale its farmer training programs, which are designed to educate and empower farmers to adopt sustainable and environmentally-friendly farming practices.
The funding round is also significant because of the caliber of investors who have put their money behind Better Nutrition. Namita Thapar, Shantanu Deshpande, and PV Sindhu are all well-known entrepreneurs and business leaders who have a proven track record of identifying and investing in innovative startups. Aclr8.vc, a venture capital firm that focuses on investing in early-stage startups, has also joined the investment consortium. Additionally, investors from Google and Meta have also participated in the funding round, further underscoring the brand’s potential for growth and scalability.
Better Nutrition’s journey to this milestone is a testament to the brand’s commitment to innovation, quality, and sustainability. Founded by a team of passionate entrepreneurs who were driven by a desire to make a positive impact on the Indian food ecosystem, the brand has consistently pushed the boundaries of what is possible in the biofortified food space.
In an exclusive interview with StartupTalky, the founders of Better Nutrition shared their vision and plans for the brand’s future growth. “We are thrilled to have secured this significant funding round, which will enable us to take our brand to the next level. Our focus will be on expanding our product range, strengthening our distribution channels, and scaling our farmer training programs. We believe that our biofortified food products have the potential to make a significant impact on the Indian food ecosystem, and we are committed to making that happen,” said the founders.
The funding round is also significant because of its potential to create a ripple effect in the Indian startup ecosystem. Better Nutrition’s success story serves as a beacon of hope for other startups that are working to create innovative solutions for the Indian market. The brand’s commitment to sustainability, quality, and customer satisfaction has resonated well with investors and consumers alike, and it is likely that other startups will take note of its success and strive to emulate it.
In conclusion, Better Nutrition’s ₹10 crore funding round is a significant milestone in the brand’s journey to become a leading player in the Indian biofortified food space. With its commitment to innovation, quality, and sustainability, the brand is well-equipped to make a lasting impact on the Indian food ecosystem. As it continues to expand its product range, strengthen its distribution channels, and scale its farmer training programs, Better Nutrition is poised to become a household name in the Indian consumer goods space.
Source: https://startuptalky.com/news/better-nutrition-secures-inr-10-crore-funding/
