Better Nutrition Raises ₹10 Crore Funding to Expand Products
In a significant development, Better Nutrition, India’s first biofortified food brand, has secured a whopping ₹10 crore (approximately $1.3 million) in funding. This latest round of funding is a testament to the brand’s growing popularity and its commitment to providing healthy and nutritious food options to consumers. The funding comes from a diverse group of investors, including Namita Thapar, Shantanu Deshpande, PV Sindhu, Aclr8.vc, and others from Google and Meta.
For those who may not be familiar with Better Nutrition, the brand has made a name for itself by offering a range of biofortified food products that are rich in essential nutrients and vitamins. Biofortification is a process that involves breeding crops to enhance their nutritional value, making them a more effective way to address micronutrient deficiencies. Better Nutrition’s products are designed to cater to the needs of health-conscious consumers who are looking for a convenient and affordable way to incorporate more nutrients into their diet.
The funding will be used to expand the brand’s product portfolio, strengthen its distribution network, and scale its farmer training program. This is a significant departure from the brand’s previous focus on specific product lines, and it reflects its commitment to becoming a comprehensive player in the health and wellness space.
Better Nutrition’s journey to success has been nothing short of remarkable. The brand has grown an impressive 5x since its appearance on Shark Tank India, where it secured a deal with one of the investors. This rapid growth is a testament to the brand’s innovative approach to food production and its ability to connect with consumers who are increasingly concerned about their health and wellbeing.
The funding round is also significant because it brings together a diverse group of investors who are committed to supporting the brand’s mission. Namita Thapar, one of the investors, is a well-known entrepreneur and investor who has built a reputation for backing innovative startups. Shantanu Deshpande, another investor, is the co-founder of SigTuple, a healthcare technology company that has disrupted the diagnostic testing space. PV Sindhu, the Indian badminton star, has also invested in the brand, reflecting her commitment to supporting initiatives that promote healthy living.
The funding from Aclr8.vc, a venture capital firm that focuses on investing in consumer and retail startups, is also significant. The firm has a track record of backing successful startups, including companies like Zomato and Ola.
Better Nutrition’s decision to raise funding is a strategic move that will help the brand expand its product offerings and reach more consumers. The brand’s products are currently available in major retail chains across India, including supermarkets and online platforms. With the new funding, Better Nutrition plans to expand its reach to more regions and cities, making its products more accessible to consumers across the country.
The funding will also be used to strengthen the brand’s distribution network, which is critical for ensuring that its products reach consumers in a timely and efficient manner. Better Nutrition has partnered with leading distributors and logistics companies to ensure that its products are delivered to consumers across the country.
One of the most significant aspects of Better Nutrition’s funding round is its commitment to scaling its farmer training program. The brand has already trained thousands of farmers in India to grow biofortified crops, and it plans to scale this program to reach more farmers across the country. This is a critical initiative that will help the brand increase its production capacity and ensure that its products are available to consumers in a sustainable and responsible manner.
In conclusion, Better Nutrition’s ₹10 crore funding is a significant milestone for the brand, and it reflects its commitment to becoming a leading player in the health and wellness space. The funding will be used to expand the brand’s product portfolio, strengthen its distribution network, and scale its farmer training program. With the support of a diverse group of investors, Better Nutrition is well-positioned to achieve its goals and make a meaningful impact on the lives of consumers across India.
Source: https://startuptalky.com/news/better-nutrition-secures-inr-10-crore-funding/
