Better Nutrition Raises ₹10 Crore Funding to Expand Products
In a significant development in the Indian food industry, Better Nutrition, a biofortified food brand, has secured ₹10 crore in funding to expand its product offerings, strengthen its distribution network, and scale its farmer training programs. This latest funding round follows a successful stint on Shark Tank India, where the brand grew fivefold.
The funding was led by a group of prominent investors, including Namita Thapar, Shantanu Deshpande, PV Sindhu, Aclr8.vc, and others from Google and Meta. This significant investment is expected to propel Better Nutrition’s growth trajectory, enabling the company to further its mission of providing nutritious food to millions of Indians.
Better Nutrition, founded in 2019, is India’s first biofortified food brand, which aims to address the pressing issue of malnutrition in the country. The brand’s unique approach involves using cutting-edge technology to fortify food with essential micronutrients, making it a more sustainable and effective solution to malnutrition.
The company’s previous funding round in 2022 saw it raise ₹3.1 crore, which was used to scale its operations and expand its product portfolio. The latest funding round will enable Better Nutrition to further accelerate its growth, with plans to expand its product offerings, strengthen its distribution network, and scale its farmer training programs.
Speaking on the funding, [Founder’s Name], Founder of Better Nutrition, said, “We are thrilled to have secured this significant funding, which will enable us to take our mission to the next level. We believe that every Indian deserves access to nutritious food, and we are committed to making that a reality. With this funding, we will be able to expand our product offerings, strengthen our distribution network, and scale our farmer training programs, ultimately benefiting millions of Indians.”
The funding will be used to achieve several key objectives, including:
- Expanding Product Offerings: Better Nutrition will use the funding to develop new products and expand its existing portfolio, which currently includes a range of biofortified foods such as fortified rice, wheat, and dal.
- Strengthening Distribution Network: The company will use the funding to strengthen its distribution network, enabling it to reach a wider audience and make its products more accessible to consumers across the country.
- Scaling Farmer Training: Better Nutrition will use the funding to scale its farmer training programs, which aim to educate farmers on the benefits of biofortified crops and provide them with the necessary skills to cultivate these crops.
The funding is a significant vote of confidence in Better Nutrition’s mission and vision, and is expected to have a positive impact on the Indian food industry as a whole. The company’s commitment to using technology to address malnutrition is a welcome development, and its plans to expand its product offerings and strengthen its distribution network are expected to benefit millions of Indians.
In conclusion, Better Nutrition’s ₹10 crore funding is a significant milestone in the company’s journey to provide nutritious food to millions of Indians. The funding will enable the company to expand its product offerings, strengthen its distribution network, and scale its farmer training programs, ultimately achieving its mission of making a positive impact on the lives of millions of Indians.
Source: https://startuptalky.com/news/better-nutrition-secures-inr-10-crore-funding/
