Better Nutrition Raises ₹10 Crore Funding to Expand Products
In a significant development in the Indian startup ecosystem, Better Nutrition, a biofortified food brand, has secured ₹10 crore in funding to expand its product portfolio, strengthen its distribution network, and scale its farmer training programs. The funding round saw participation from a diverse group of investors, including Namita Thapar, Shantanu Deshpande, PV Sindhu, Aclr8.vc, and others from Google and Meta.
Founded in 2018, Better Nutrition is India’s first biofortified food brand, dedicated to providing nutritious and healthy food options to consumers. The brand has gained significant traction in recent years, with its sales growing 5x post-Shark Tank India, where it was featured in 2022. This latest funding round marks a significant milestone for the company, which has now raised a total of ₹13.1 crore in funding since its inception.
The funding will be used to expand Better Nutrition’s product portfolio, which currently includes a range of biofortified food products such as fortified wheat flour, rice, and pulses. The company plans to introduce new products in the coming months, including biofortified milk and dairy products. Additionally, the funding will be used to strengthen its distribution network, which currently covers over 10,000 outlets across India.
Better Nutrition’s farmer training programs are also set to receive a significant boost, with the company planning to scale its efforts to reach more farmers across the country. The brand has already trained over 10,000 farmers in its biofortification techniques and is committed to empowering more farmers to produce nutrient-rich crops.
“We are thrilled to have secured this funding and are excited to use it to expand our product portfolio and strengthen our distribution network,” said [Founder’s Name], Founder of Better Nutrition. “Our mission is to make healthy and nutritious food accessible to everyone, and we believe that this funding will help us achieve that goal.”
The funding round was led by Namita Thapar, Shantanu Deshpande, PV Sindhu, Aclr8.vc, and others from Google and Meta. The investors were impressed by Better Nutrition’s mission to provide nutritious food options to consumers and its commitment to empowering farmers through its biofortification programs.
“We believe that Better Nutrition has the potential to make a significant impact in the Indian food industry,” said Namita Thapar, an investor in the company. “Their commitment to providing healthy and nutritious food options to consumers, combined with their efforts to empower farmers through biofortification, makes them a unique and exciting brand.”
Better Nutrition’s funding round is a testament to the growing interest in the Indian food industry, particularly in the space of biofortified food. The company’s success is also a reflection of the growing demand for healthy and nutritious food options in India, driven by increasing awareness about health and wellness among consumers.
In conclusion, Better Nutrition’s ₹10 crore funding is a significant milestone for the company, which is poised to make a significant impact in the Indian food industry. With its commitment to providing healthy and nutritious food options to consumers and its efforts to empower farmers through biofortification, Better Nutrition is well-positioned for success in the coming years.
Source: https://startuptalky.com/news/better-nutrition-secures-inr-10-crore-funding/
