Better Nutrition raises ₹10 crore funding to expand products
In a significant development for the Indian food industry, Better Nutrition, India’s first biofortified food brand, has secured a whopping ₹10 crore in funding. The brand, which has been making waves since its appearance on Shark Tank India, has managed to attract a slew of high-profile investors, including Namita Thapar, Shantanu Deshpande, PV Sindhu, Aclr8.vc, and others from Google and Meta.
This latest funding round comes on the heels of the brand’s impressive growth, which has seen it expand 5x since its appearance on the popular reality TV show. Better Nutrition’s innovative approach to food production, which involves using biofortification technology to enhance the nutritional value of crops, has clearly resonated with investors.
So, what does this funding mean for Better Nutrition, and how will the company utilize the ₹10 crore injection? Let’s dive deeper to find out.
A brief overview of Better Nutrition
Better Nutrition is a Bengaluru-based startup that was founded in 2019 by entrepreneur and food scientist, Shubham Mishra. The brand’s mission is to make nutritious food more accessible and affordable for the average Indian consumer. Better Nutrition achieves this by using biofortification technology to enhance the nutritional value of crops such as rice, wheat, and millets.
The company’s flagship product is a range of biofortified food grains, which are rich in essential micronutrients like iron, zinc, and vitamin A. These grains are designed to address the widespread problem of micronutrient deficiency in India, which affects over 70% of the country’s population.
The funding and its implications
The ₹10 crore funding will be used by Better Nutrition to expand its product portfolio, strengthen its distribution network, and scale up its farmer training programs. The brand has already made significant strides in its growth journey, but this funding will enable it to take its operations to the next level.
The investment will also help Better Nutrition to increase its market reach and visibility, particularly in rural areas where access to nutritious food is often limited. The brand’s goal is to make its products available in every corner of the country, and this funding will go a long way in achieving that objective.
Why this funding matters
Better Nutrition’s ₹10 crore funding is significant not just for the company itself, but also for the Indian food industry as a whole. It highlights the growing demand for healthy and nutritious food options in India, and the willingness of investors to back innovative startups that are addressing this demand.
The funding also underscores the importance of biofortification technology in improving food security and reducing micronutrient deficiency in India. Better Nutrition’s products have the potential to make a significant impact on the lives of millions of Indians, particularly children and women who are most vulnerable to micronutrient deficiency.
What’s next for Better Nutrition?
With its new funding in place, Better Nutrition is poised to take its growth to the next level. The company plans to use the ₹10 crore injection to:
- Expand its product portfolio to include new food grains and nutritional supplements
- Strengthen its distribution network to reach a wider audience
- Scale up its farmer training programs to ensure that more farmers are equipped to grow biofortified crops
- Increase its market reach and visibility, particularly in rural areas
Better Nutrition’s growth journey is an inspiring story of innovation, hard work, and perseverance. The brand’s commitment to making nutritious food more accessible and affordable for the average Indian consumer is a testament to the power of entrepreneurship and the potential of the Indian food industry.
Conclusion
Better Nutrition’s ₹10 crore funding is a significant milestone in the company’s growth journey, and a testament to the growing demand for healthy and nutritious food options in India. The brand’s innovative approach to food production, which involves using biofortification technology to enhance the nutritional value of crops, has clearly resonated with investors.
As Better Nutrition looks to expand its product portfolio, strengthen its distribution network, and scale up its farmer training programs, it is clear that the future is bright for this Bengaluru-based startup. With its commitment to making nutritious food more accessible and affordable for the average Indian consumer, Better Nutrition is poised to make a significant impact on the lives of millions of Indians.
Source: https://startuptalky.com/news/better-nutrition-secures-inr-10-crore-funding/
