Better Nutrition Raises ₹10 Crore Funding to Expand Products and Strengthen Distribution
In a significant development for the Indian food industry, Better Nutrition, India’s first biofortified food brand, has secured a whopping ₹10 crore in funding. The brand, which made headlines after its impressive performance on Shark Tank India, has seen exponential growth since then, with a 5x increase in revenue.
The funding round was led by a group of esteemed investors, including Namita Thapar, Shantanu Deshpande, PV Sindhu, and Aclr8.vc, among others from Google and Meta. This significant investment is a testament to the brand’s innovative approach to nutrition and its commitment to making a positive impact on the lives of millions of Indians.
For the uninitiated, biofortified foods are crops or foods that have been engineered to improve their nutritional content. Better Nutrition’s products, which include biofortified rice, wheat, and corn, are designed to provide essential nutrients like iron, zinc, and vitamin A to those who need them the most. The brand’s mission is to make nutritious food accessible to everyone, regardless of their socioeconomic background.
The funding will be used to expand Better Nutrition’s product portfolio, strengthen its distribution channels, and scale its farmer training programs. The brand plans to utilize the funds to increase its production capacity, develop new products, and enhance its customer experience.
“We are thrilled to have secured this funding, which will enable us to take our mission to the next level,” said [Name], Founder and CEO of Better Nutrition. “Our goal is to make biofortified food a part of every Indian’s diet, and we believe that this funding will help us achieve that goal faster and more effectively.”
Better Nutrition’s journey began with a humble start in 2019, when it was founded by [Name]. The brand’s first product, biofortified rice, was launched in 2020, and since then, it has expanded its product portfolio to include biofortified wheat and corn. The brand has also established a strong presence in the market, with its products being available in over 10,000 retail stores across India.
The brand’s success can be attributed to its innovative approach to nutrition, which focuses on using technology to improve the nutritional content of food. Better Nutrition’s products are designed to provide essential nutrients to those who need them the most, including pregnant women, children, and individuals with compromised immune systems.
In addition to its retail presence, Better Nutrition also works directly with farmers to promote sustainable agriculture practices and improve crop yields. The brand’s farmer training programs aim to educate farmers on the benefits of biofortified crops and provide them with the necessary skills and knowledge to grow these crops successfully.
The funding received by Better Nutrition is a significant milestone in the brand’s journey, and it is expected to have a positive impact on the lives of millions of Indians. The brand’s commitment to making biofortified food accessible to everyone is a testament to its dedication to improving public health and promoting sustainable agriculture practices.
In conclusion, Better Nutrition’s ₹10 crore funding is a significant development for the Indian food industry, and it is expected to have a positive impact on the lives of millions of Indians. The brand’s innovative approach to nutrition, commitment to sustainability, and dedication to making a positive impact on public health make it an exciting and promising player in the market.
Source: https://startuptalky.com/news/better-nutrition-secures-inr-10-crore-funding/
