Better Nutrition Raises ₹10 Crore Funding to Expand Products
In a significant development, Better Nutrition, India’s first biofortified food brand, has secured a whopping ₹10 crore in funding. The investors who have backed the brand include Namita Thapar, Shantanu Deshpande, PV Sindhu, Aclr8.vc, and others from Google and Meta. This latest funding round comes on the heels of the brand’s phenomenal growth, which has seen a 5x increase in sales post its appearance on Shark Tank India.
The funding will be used by Better Nutrition to expand its product offerings, strengthen its distribution network, and scale up its farmer training programs. This latest injection of capital brings the total funding raised by the brand to ₹13.1 crore, with the previous round of funding seeing the brand raise ₹3.1 crore in 2022.
Better Nutrition’s mission is to provide affordable and nutritious food to millions of Indians, particularly in rural areas where access to healthy food options is limited. The brand’s biofortified foods are designed to address micronutrient deficiencies, a major public health concern in India. The company’s products are made from locally sourced ingredients and are designed to be easily digestible, making them an ideal option for people with dietary restrictions.
The brand’s focus on biofortification has also led to the development of unique products that are high in essential nutrients. For instance, their rice variant is rich in iron, while their wheat flour is high in zinc. This focus on nutrition has resonated with consumers, who are increasingly looking for healthier and more sustainable food options.
Better Nutrition’s growth trajectory is a testament to the company’s innovative approach to food production and its commitment to making a positive impact on public health. The brand’s appearance on Shark Tank India, a popular reality TV show, helped to increase its visibility and credibility, and has since seen its sales grow exponentially.
The latest funding round is a significant vote of confidence in Better Nutrition’s vision and mission. The investors, who include prominent business leaders and entrepreneurs, have recognized the brand’s potential to make a meaningful impact on the Indian food landscape.
“We are thrilled to have received this funding and are grateful to our investors for believing in our vision,” said [Name], Founder and CEO of Better Nutrition. “This funding will enable us to expand our product offerings, strengthen our distribution network, and scale up our farmer training programs. We are committed to providing affordable and nutritious food to millions of Indians and are excited about the opportunity to make a positive impact on public health.”
The company’s plans for the funding include expanding its product range to include more biofortified food options, strengthening its distribution network to reach more consumers, and scaling up its farmer training programs to ensure that smallholder farmers are equipped to produce high-quality, nutritious food.
The funding round is also significant because it highlights the growing interest in sustainable and healthy food options in India. As consumers become more aware of the importance of nutrition and the impact of their food choices on their health, there is a growing demand for products that meet these needs.
Better Nutrition’s focus on biofortification is also in line with the Indian government’s initiatives to improve public health and reduce malnutrition. The company’s products are designed to address specific micronutrient deficiencies, such as iron and zinc, which are critical for overall health and well-being.
In conclusion, Better Nutrition’s latest funding round is a significant milestone for the brand and is a testament to its innovative approach to food production and its commitment to making a positive impact on public health. With its focus on biofortification and its commitment to providing affordable and nutritious food options, Better Nutrition is poised to make a meaningful difference in the lives of millions of Indians.
Source: https://startuptalky.com/news/better-nutrition-secures-inr-10-crore-funding/
