Better Nutrition raises ₹10 crore funding to expand products
In a major boost to the Indian food industry, Better Nutrition, the country’s first biofortified food brand, has secured a significant funding of ₹10 crore (approximately $1.35 million) to expand its product portfolio, strengthen its distribution network, and scale its farmer training programs. The funding round saw participation from a range of prominent investors, including Namita Thapar, Shantanu Deshpande, PV Sindhu, Aclr8.vc, and others from Google and Meta.
Better Nutrition’s journey began with its appearance on Shark Tank India, where it secured a deal with investors and saw its business grow a staggering 5x. This latest funding round marks a significant milestone for the brand, which has been making waves in the Indian food industry with its innovative approach to biofortified foods.
So, what does this funding mean for Better Nutrition? According to the company, the funds will be used to accelerate its product expansion plans, which include the launch of new products and flavors that cater to diverse consumer preferences. Better Nutrition is committed to making biofortified foods more accessible and affordable to Indian consumers, and this funding will help the company achieve this goal.
The funding will also enable Better Nutrition to strengthen its distribution network, which is critical for reaching a wider audience and making its products available in more locations. The company plans to establish partnerships with leading retailers, wholesalers, and distributors to increase its footprint across the country.
Farmer training is another key area where Better Nutrition will focus its efforts. The company has been working closely with farmers to promote sustainable agriculture practices and improve crop yields. With this funding, Better Nutrition will scale its farmer training programs, enabling more farmers to adopt biofortified crops and increase their incomes.
Biofortification is a process that involves breeding crops with higher levels of essential micronutrients, such as iron, zinc, and vitamin A. Better Nutrition’s products are made from such crops, which provide consumers with a natural and sustainable way to improve their nutrition. The company’s products are designed to be healthy, tasty, and affordable, making them accessible to a wide range of consumers.
Better Nutrition’s innovative approach to biofortified foods has resonated with consumers and investors alike. The company’s products are available in leading supermarkets and online platforms, and its sales have been growing rapidly.
“We are thrilled to have secured this funding from such a prestigious group of investors,” said [Name], Founder and CEO of Better Nutrition. “This funding will enable us to accelerate our growth plans and make a greater impact on the Indian food industry. We believe that biofortified foods have the potential to transform the way we think about nutrition, and we are committed to making them more accessible and affordable to consumers.”
The funding round is a testament to Better Nutrition’s vision and commitment to making a positive impact on the Indian food industry. With this funding, the company is poised to make a significant difference in the lives of millions of consumers across the country.
About Better Nutrition
Better Nutrition is India’s first biofortified food brand, dedicated to providing healthy, tasty, and affordable food options to consumers. The company’s products are made from biofortified crops that are rich in essential micronutrients, such as iron, zinc, and vitamin A. Better Nutrition’s mission is to make biofortified foods more accessible and affordable to Indian consumers, and to promote sustainable agriculture practices that benefit farmers and the environment.
About the Investors
Namita Thapar is a well-known Indian entrepreneur and investor, known for her expertise in the food and beverage industry. Shantanu Deshpande is the CEO of Peepul Capital, a leading private equity firm in India. PV Sindhu is a renowned Indian badminton player and entrepreneur, known for her success in the sports and entertainment industries. Aclr8.vc is a leading venture capital firm that focuses on investing in early-stage startups in India. Google and Meta are leading technology companies that have invested in Better Nutrition as part of this funding round.
News Source
https://startuptalky.com/news/better-nutrition-secures-inr-10-crore-funding/
