Better Nutrition Raises ₹10 Crore Funding to Expand Products
In a significant development for the Indian food industry, Better Nutrition, the country’s first biofortified food brand, has secured a whopping ₹10 crore in funding. The brand, which has been making waves in the market with its innovative approach to nutrition, will utilize the funds to expand its product portfolio, strengthen its distribution network, and scale its farmer training programs.
This latest funding round comes on the heels of Better Nutrition’s impressive growth, which accelerated 5x following its appearance on Shark Tank India. The brand’s commitment to providing high-quality, biofortified food products has resonated with consumers, and its unique approach has earned it a loyal following.
The funding round saw participation from several prominent investors, including Namita Thapar, Shantanu Deshpande, PV Sindhu, Aclr8.vc, and individuals from Google and Meta. This diverse group of investors brings a wealth of experience and expertise to the table, and their involvement is expected to have a positive impact on Better Nutrition’s future growth.
Better Nutrition’s founders have expressed their gratitude to the investors for their support, stating that the funding will enable the brand to take its mission to the next level. “We are thrilled to have received the support of such a prestigious group of investors,” said [Founder’s Name]. “Their expertise and guidance will be invaluable as we work to expand our product range, strengthen our distribution network, and scale our farmer training programs.”
The brand’s focus on biofortification is a key differentiator, and its products have been designed to provide consumers with essential nutrients that are often lacking in traditional foods. Better Nutrition’s products are made with high-quality ingredients and are carefully formulated to meet the nutritional needs of Indian consumers.
In addition to its commitment to nutrition, Better Nutrition is also dedicated to empowering farmers through its training programs. The brand works closely with local farmers to provide them with the skills and knowledge they need to produce high-quality, biofortified crops. This approach not only benefits farmers but also helps to ensure a stable and sustainable supply of nutritious food products.
Better Nutrition’s previous funding round, which took place in 2022, saw the brand raise ₹3.1 crore. The funds were used to scale its operations and expand its product range. The brand’s success in this regard has been impressive, with its revenue growing significantly over the past year.
The brand’s growth has been driven by its commitment to innovation, quality, and customer satisfaction. Better Nutrition’s products are carefully crafted to meet the unique needs of Indian consumers, and its dedication to using high-quality ingredients has earned it a loyal following.
As Better Nutrition looks to the future, it is clear that the brand is poised for continued success. The funding received will enable the brand to expand its product range, strengthen its distribution network, and scale its farmer training programs. With its commitment to nutrition, innovation, and customer satisfaction, Better Nutrition is well-positioned to become a leading player in the Indian food industry.
Source: https://startuptalky.com/news/better-nutrition-secures-inr-10-crore-funding/
