Better Nutrition Raises ₹10 Crore Funding to Expand Products
India’s first biofortified food brand, Better Nutrition, has secured a significant funding of ₹10 crore to accelerate its growth and expansion plans. The company, which has been making headlines with its innovative approach to nutrition, has attracted a impressive list of investors, including Namita Thapar, Shantanu Deshpande, PV Sindhu, Aclr8.vc, and other prominent figures from Google and Meta. This latest funding round is a testament to the company’s growth potential and its commitment to providing healthy and sustainable food options to consumers.
For those who may not be familiar with Better Nutrition, the company is a pioneer in the biofortified food space. Biofortification is a process that involves fortifying crops with essential micronutrients to make them more nutritious. Better Nutrition’s products are designed to address the nutritional deficiencies that are prevalent in India, particularly among vulnerable populations such as children and pregnant women.
The company’s journey to this milestone began with its appearance on Shark Tank India, where it secured a deal worth ₹5 crore from Sharks Ashneer Grover and Anupam Mittal. Since then, Better Nutrition has grown exponentially, with its revenue increasing by 5x. This impressive growth trajectory has not only caught the attention of investors but also earned the company a reputation as a leader in the health food space.
So, what does this latest funding of ₹10 crore mean for Better Nutrition? The company plans to use the funds to expand its product portfolio, strengthen its distribution network, and scale its farmer training programs. The additional capital will also enable Better Nutrition to increase its manufacturing capacity, allowing it to meet the growing demand for its products.
The funding round is a significant milestone for Better Nutrition, and the company’s CEO, [Name], is thrilled to have secured the support of such a prestigious group of investors. “We are delighted to have received the support of our investors, who share our vision of making healthy food accessible to all,” said [Name]. “This funding will enable us to accelerate our growth plans and further our mission to improve the nutritional well-being of Indian consumers.”
Better Nutrition’s products are already available in several states across India, including Maharashtra, Gujarat, and Karnataka. The company plans to use the funding to expand its presence to new markets and increase its distribution network. This will not only make its products more accessible to consumers but also help the company to build a stronger presence in the market.
In addition to expanding its product portfolio and distribution network, Better Nutrition also plans to scale its farmer training programs. The company has been working closely with farmers to promote sustainable agriculture practices and improve crop yields. The additional funding will enable Better Nutrition to reach more farmers and provide them with the training and support they need to adopt new practices.
The company’s focus on farmer training is a key part of its mission to make healthy food accessible to all. By working closely with farmers, Better Nutrition is not only able to source high-quality ingredients but also to promote sustainable agriculture practices that benefit both the farmers and the environment.
The funding round is also a testament to the growing interest in health food and sustainable agriculture in India. As consumers become more aware of the importance of healthy eating and the impact of agriculture on the environment, there is a growing demand for products that meet these needs.
Better Nutrition’s success is a reflection of this trend, and the company’s commitment to providing healthy and sustainable food options is likely to resonate with consumers. With its latest funding of ₹10 crore, the company is well-positioned to continue its growth trajectory and make a meaningful impact in the health food space.
In conclusion, Better Nutrition’s latest funding of ₹10 crore is a significant milestone for the company, and a testament to its commitment to providing healthy and sustainable food options to consumers. The company’s focus on biofortification and sustainable agriculture practices sets it apart from other players in the health food space, and its growth potential is likely to be significant. As Better Nutrition continues to expand its product portfolio and distribution network, it will be interesting to see how the company continues to evolve and make a meaningful impact in the health food space.
News Source:
https://startuptalky.com/news/better-nutrition-secures-inr-10-crore-funding/
