Better Nutrition Raises ₹10 Crore Funding to Expand Products
In a significant development, Better Nutrition, India’s first biofortified food brand, has secured ₹10 crore in funding to accelerate its growth and expansion plans. The round saw participation from an impressive list of investors, including Namita Thapar, Shantanu Deshpande, PV Sindhu, Aclr8.vc, and other prominent names from Google and Meta.
This latest funding round is a testament to the brand’s remarkable success story, which has seen it grow 5x in size after its appearance on Shark Tank India. The brand’s commitment to providing high-quality, nutrient-rich food products appears to have resonated with investors, who are now backing its ambitious plans to expand its product portfolio, strengthen its distribution network, and scale its farmer training initiatives.
Better Nutrition’s journey began in 2018 when it launched its first product, a biofortified wheat flour that was designed to provide essential micronutrients to consumers. The brand’s innovative approach to food production has since gained significant traction, with its products being sold across 10,000+ outlets in India.
The ₹10 crore funding round is a significant milestone for Better Nutrition, which has previously raised ₹3.1 crore in 2022. The new investment will enable the brand to accelerate its growth plans, which include expanding its product portfolio to cater to a broader range of consumer needs. The brand is also looking to strengthen its distribution network, which will enable it to reach a larger customer base across the country.
In addition to expanding its product offerings and distribution channels, Better Nutrition plans to scale its farmer training initiatives. The brand has been working closely with local farmers to promote sustainable agriculture practices and improve crop yields. The funding will enable it to expand this initiative to reach more farmers, thereby contributing to the growth of the Indian agriculture sector.
The brand’s commitment to farmer training is particularly noteworthy, as it aligns with the government’s initiatives to promote sustainable agriculture practices and increase farmers’ income. By empowering local farmers with the knowledge and skills required to produce high-quality crops, Better Nutrition is not only promoting sustainable agriculture practices but also improving the livelihoods of rural communities.
The investors who participated in the funding round are equally impressive. Namita Thapar, one of the most prominent businesswomen in India, has been a vocal advocate for women’s empowerment and entrepreneurship. Shantanu Deshpande, the founder of Mother Sparsh, is a well-known entrepreneur who has made significant contributions to the Indian startup ecosystem. PV Sindhu, the Olympic medalist, is a popular sports personality who has been involved in various social causes.
Aclr8.vc, one of the investors, is a prominent venture capital firm that has invested in several successful startups in India. The firm’s involvement in Better Nutrition’s funding round is a testament to its commitment to supporting innovative startups that have the potential to make a significant impact in the Indian economy.
In conclusion, Better Nutrition’s ₹10 crore funding round is a significant development for the Indian startup ecosystem. The brand’s commitment to providing high-quality, biofortified food products has resonated with investors, who are now backing its ambitious plans to expand its product portfolio, strengthen its distribution network, and scale its farmer training initiatives.
As the brand looks to expand its reach and impact, it will be interesting to see how it leverages its funding to achieve its goals. With its strong focus on sustainability, farmer training, and promoting high-quality food products, Better Nutrition has the potential to make a significant impact in the Indian food industry.
Source: https://startuptalky.com/news/better-nutrition-secures-inr-10-crore-funding/
