Better Nutrition raises ₹10 crore funding to expand products
In a significant development, Better Nutrition, India’s first biofortified food brand, has secured a whopping ₹10 crore in funding. The brand, which has been making waves in the Indian food industry, has attracted a slew of high-profile investors, including Namita Thapar, Shantanu Deshpande, PV Sindhu, Aclr8.vc, and others from Google and Meta. This latest round of funding comes just a year after the brand raised ₹3.1 crore in 2022, and it’s clear that Better Nutrition is gearing up for an even more aggressive expansion.
For those who may not be familiar, Better Nutrition is a revolutionary brand that has been shaking up the Indian food industry with its innovative biofortified products. Biofortification is a process that involves breeding crops to contain higher levels of essential micronutrients, making them more nutritious and healthier for consumers. Better Nutrition’s products, which include fortified staples like rice, wheat, and lentils, have been designed to address the pressing issue of micronutrient deficiency in India, which affects millions of people every year.
The brand’s growth has been nothing short of phenomenal, with sales increasing a staggering 5x post its appearance on Shark Tank India. This impressive growth has caught the attention of some of the biggest names in the industry, who are clearly eager to be a part of the Better Nutrition story.
So, what are the plans for this latest round of funding? According to the brand’s founders, the primary focus will be on expanding products, strengthening distribution, and scaling farmer training. The funds will be used to develop new products, including biofortified snacks and beverages, which will cater to the growing demand for healthier options in the Indian market.
Better Nutrition’s commitment to working with local farmers is also a key aspect of its strategy. The brand has been working closely with farmers to train them on best practices in biofortification, and this latest round of funding will enable it to scale up its farmer training programs. By working closely with farmers, Better Nutrition aims to create a sustainable supply chain that benefits both the farmers and the consumers.
The investors who have backed Better Nutrition are equally excited about the brand’s potential. “We believe that Better Nutrition has the potential to revolutionize the Indian food industry,” said Namita Thapar, one of the investors. “The brand’s commitment to biofortification and its focus on creating a sustainable supply chain make it an attractive investment opportunity.”
Shantanu Deshpande, another investor, echoed similar sentiments. “Better Nutrition’s products are not only delicious but also incredibly nutritious. We believe that the brand has the potential to disrupt the Indian food industry and create a new category for itself.”
The enthusiasm of the investors is palpable, and it’s clear that Better Nutrition is poised for even greater success in the future. As the brand continues to expand its product range and strengthen its distribution channels, it will be exciting to see how it adapts to the changing landscape of the Indian food industry.
In conclusion, Better Nutrition’s ₹10 crore funding is a significant milestone for the brand, and it’s a testament to the growing demand for healthier and more nutritious food options in India. With its focus on biofortification and its commitment to working with local farmers, Better Nutrition is poised to make a lasting impact on the Indian food industry.
News Source:
https://startuptalky.com/news/better-nutrition-secures-inr-10-crore-funding/
