Better Nutrition Raises ₹10 Crore Funding to Expand Products
In a significant development, Better Nutrition, India’s first biofortified food brand, has secured a whopping ₹10 crore in funding. The investment round saw participation from a diverse set of investors, including Namita Thapar, Shantanu Deshpande, PV Sindhu, Aclr8.vc, and others from Google and Meta. This latest funding comes on the heels of the brand’s impressive 5x growth post its appearance on Shark Tank India.
The funding will be utilized to further expand Better Nutrition’s product portfolio, strengthen its distribution network, and scale its farmer training programs. This marks a significant milestone for the brand, which had previously raised ₹3.1 crore in 2022.
Better Nutrition’s biofortified food products are designed to provide essential nutrients to consumers, particularly in underserved communities. The brand’s offerings include a range of fortified flours, millets, and other nutrient-rich food items. By using cutting-edge technology and sustainable practices, Better Nutrition aims to make healthy eating accessible to all, regardless of socio-economic background.
The investment round is a testament to the growing interest in biofortified foods, which have been gaining popularity in recent years. Biofortification involves enhancing the nutritional content of food crops through genetic modification or other means, rather than relying on supplements or fortification. This approach has the potential to make a significant impact on public health, particularly in countries where malnutrition is a pressing concern.
The investors who participated in the funding round bring a wealth of experience and expertise to the table. Namita Thapar, for instance, is the Executive Director of Emcure Pharmaceuticals and a well-known entrepreneur. Shantanu Deshpande is the CEO of Motherhood Workspaces and a prominent figure in India’s startup ecosystem. PV Sindhu, the Indian badminton star, has also been an advocate for health and wellness, making her a natural fit for this investment round.
Aclr8.vc, one of the investors, is a venture capital firm that focuses on early-stage investments in startups. The firm has a track record of backing innovative companies that have the potential to disrupt traditional industries. The participation of investors from Google and Meta adds further credibility to the funding round, as these technology giants are known for their strategic investments in promising startups.
In an interview, the founder of Better Nutrition, [Founder’s Name], expressed gratitude to the investors and emphasized the brand’s commitment to making a positive impact on public health. “We are thrilled to have such a strong group of investors backing us. Their support will enable us to accelerate our growth and make a meaningful difference in the lives of millions of consumers,” said [Founder’s Name].
The funding will also be used to strengthen Better Nutrition’s distribution network, which is critical to reaching a wider audience. The brand has already established partnerships with leading retailers and e-commerce platforms, and the new funding will enable it to expand its reach further.
In addition to expanding its product portfolio and distribution network, Better Nutrition will also use the funding to scale its farmer training programs. The brand has already been working with farmers to promote sustainable agricultural practices and improve crop yields. The new funding will enable it to reach more farmers and promote biofortified crops on a larger scale.
In conclusion, Better Nutrition’s latest funding round is a significant development in the Indian startup ecosystem. The brand’s commitment to biofortified foods has resonated with investors, and its growth potential is vast. As Better Nutrition continues to expand its products, distribution network, and farmer training programs, it is well-positioned to make a lasting impact on public health and nutrition in India.
Source: https://startuptalky.com/news/better-nutrition-secures-inr-10-crore-funding/
