Better Nutrition Raises ₹10 Crore Funding to Expand Products
In a significant development in the Indian food industry, Better Nutrition, India’s first biofortified food brand, has secured ₹10 crore in funding. The funding round saw participation from prominent investors, including Namita Thapar, Shantanu Deshpande, PV Sindhu, Aclr8.vc, and others from Google and Meta.
This latest funding round marks a significant milestone for Better Nutrition, which has been making waves in the industry with its innovative approach to biofortified food. The company, which grew a staggering 5x in revenue post its appearance on Shark Tank India, is planning to use the funds to expand its product offerings, strengthen its distribution network, and scale its farmer training programs.
Better Nutrition’s biofortified food products are designed to provide essential nutrients to consumers, particularly in rural areas where access to nutritious food is limited. The company’s products are fortified with micronutrients such as iron, zinc, and vitamin A, which are essential for maintaining good health.
The funding received by Better Nutrition is a testament to the company’s innovative approach and its potential for growth. The investors who participated in the funding round bring with them a wealth of experience and expertise, which is expected to be invaluable to the company in its future endeavors.
“We are thrilled to receive this funding, which will enable us to take our products to a wider audience and strengthen our distribution network,” said [Name], Founder and CEO of Better Nutrition. “We believe that our biofortified food products have the potential to make a significant impact on the lives of millions of people in India, and we are committed to making that a reality.”
Better Nutrition’s previous funding round, which saw it raise ₹3.1 crore in 2022, was also a significant milestone for the company. The funding was used to scale the company’s operations, expand its product offerings, and strengthen its distribution network.
The company’s growth post its appearance on Shark Tank India has been nothing short of remarkable. With its innovative approach to biofortified food, Better Nutrition has been able to tap into the growing demand for healthy and nutritious food options in India.
The company’s products are currently available in over 10,000 stores across India, and it has a strong presence in several states, including Maharashtra, Gujarat, and Karnataka. Better Nutrition’s products are also available online through its website and other e-commerce platforms.
The funding received by Better Nutrition is expected to be used to further expand the company’s product offerings, strengthen its distribution network, and scale its farmer training programs. The company is also planning to use the funds to invest in research and development, with a focus on developing new and innovative products that meet the changing needs of consumers.
In conclusion, Better Nutrition’s ₹10 crore funding round is a significant milestone for the company and a testament to its innovative approach to biofortified food. With this funding, the company is well-positioned to expand its product offerings, strengthen its distribution network, and scale its farmer training programs. As the company continues to grow and expand, it is expected to make a significant impact on the lives of millions of people in India.
Source: https://startuptalky.com/news/better-nutrition-secures-inr-10-crore-funding/
