Better Nutrition Raises ₹10 Crore Funding to Expand Products
In a significant development, Better Nutrition, India’s first biofortified food brand, has secured ₹10 crore in funding to accelerate its growth journey. The brand, which has been making waves in the Indian food industry, has attracted a slew of high-profile investors, including Namita Thapar, Shantanu Deshpande, PV Sindhu, Aclr8.vc, and others from Google and Meta.
This latest round of funding marks a significant milestone for Better Nutrition, which has been on a rapid growth trajectory since its appearance on Shark Tank India. In fact, the brand has grown a whopping 5x post-Shark Tank India, a testament to its innovative products and business model.
So, what does this funding mean for Better Nutrition? In a statement, the company revealed that it plans to use the funds to expand its product portfolio, strengthen its distribution networks, and scale its farmer training programs. This is a significant step forward for the brand, which has been focused on creating a sustainable and equitable food system in India.
For the uninitiated, biofortified food refers to crops that have been enhanced with essential micronutrients, such as iron, zinc, and vitamin A, to address micronutrient deficiencies in the population. Better Nutrition’s products are designed to provide consumers with a convenient and affordable way to access these essential nutrients.
The company’s products are already popular among health-conscious Indians, who are increasingly looking for alternatives to traditional processed foods. With its range of biofortified foods, Better Nutrition is well-positioned to capture a significant share of the growing Indian healthy food market.
Better Nutrition’s journey began in 2017 when its founders, Rohan and Akshay, started experimenting with biofortified crops. The duo was driven by a passion to create a sustainable food system that would benefit both consumers and farmers. Today, the brand has a wide range of products, including biofortified rice, wheat, and lentils, which are available in major supermarkets and online platforms across India.
The company’s success is not limited to its products alone. Better Nutrition has also been recognized for its innovative approach to farmer training and support. The brand works closely with farmers to promote sustainable agriculture practices and provide them with training and mentorship to improve their yields and income.
The latest funding round is a significant vote of confidence in Better Nutrition’s business model and growth potential. The investors, who include some of the most prominent names in the Indian startup ecosystem, are expected to play a key role in guiding the company’s strategy and expansion plans.
In a statement, Namita Thapar, one of the investors, said, “I am excited to be a part of the Better Nutrition journey. The company’s commitment to sustainable agriculture and biofortified foods aligns with my values, and I believe that its products have the potential to make a significant impact on the lives of millions of Indians.”
For Better Nutrition, this funding round is a significant milestone in its journey to become a leading player in the Indian food industry. With its innovative products, sustainable business model, and a growing team, the company is well-positioned to achieve its goals and make a positive impact on the lives of millions of Indians.
News Source: https://startuptalky.com/news/better-nutrition-secures-inr-10-crore-funding/
