Better Nutrition Raises ₹10 Crore Funding to Expand Products
In a significant development in India’s food and beverage industry, Better Nutrition, the country’s first biofortified food brand, has secured a whopping ₹10 crore in funding. This new round of investment comes from a diverse group of investors, including Namita Thapar, Shantanu Deshpande, PV Sindhu, Aclr8.vc, and others from Google and Meta.
This funding news comes on the heels of Better Nutrition’s impressive growth, which accelerated by 5 times after its appearance on Shark Tank India. The brand’s rapid expansion has been fueled by its commitment to providing high-quality, biofortified food products that cater to the growing demand for healthier and more sustainable food options in India.
The ₹10 crore funding will be used by Better Nutrition to expand its product portfolio, strengthen its distribution channels, and scale its farmer training programs. The brand’s focus on sustainable agriculture and rural development has been a key factor in its success, and this funding will enable it to further amplify its impact on the lives of Indian farmers and consumers.
A Commitment to Sustainable Agriculture
Better Nutrition’s mission is centered around improving the lives of Indian farmers and consumers through the development of biofortified food products. Biofortification involves breeding crops to be richer in essential micronutrients, such as iron, zinc, and vitamin A, which are critical for maintaining good health.
The brand’s focus on sustainable agriculture is driven by its commitment to reducing the environmental impact of food production. By using advanced farming practices and partnering with local farmers, Better Nutrition is able to reduce its carbon footprint while increasing the nutritional value of its products.
Impact on Indian Farmers
Better Nutrition’s farmer training programs have been instrumental in empowering local farmers to adopt sustainable agriculture practices. The brand’s training programs provide farmers with the knowledge and skills they need to improve crop yields, reduce water usage, and increase their overall income.
The brand’s partnership with local farmers is a key factor in its success, and this funding will enable it to further scale its farmer training programs. By working closely with farmers, Better Nutrition is able to ensure that its products are of the highest quality while also promoting sustainable agriculture practices in rural India.
Growth Potential
Better Nutrition’s ₹10 crore funding is a significant milestone for the brand, and it marks a key step in its journey to becoming a leading player in India’s food and beverage industry. The brand’s commitment to sustainable agriculture and its focus on biofortified food products have resonated with consumers and investors alike, and this funding will enable it to further accelerate its growth.
As the Indian food and beverage industry continues to evolve, Better Nutrition is well-positioned to capitalize on the growing demand for healthier and more sustainable food options. With its focus on biofortified food products and sustainable agriculture, the brand is poised to make a significant impact on the lives of Indian farmers and consumers.
Conclusion
Better Nutrition’s ₹10 crore funding is a testament to the brand’s commitment to providing high-quality, biofortified food products that cater to the growing demand for healthier and more sustainable food options in India. The brand’s focus on sustainable agriculture and rural development has been instrumental in its success, and this funding will enable it to further amplify its impact on the lives of Indian farmers and consumers.
As the brand continues to expand its product portfolio, strengthen its distribution channels, and scale its farmer training programs, it is clear that Better Nutrition is on a path to become a leading player in India’s food and beverage industry.
Source
https://startuptalky.com/news/better-nutrition-secures-inr-10-crore-funding/
