Better Nutrition Raises ₹10 Crore Funding to Expand Products
In a major development, Better Nutrition, India’s first biofortified food brand, has secured a whopping ₹10 crore in funding. The impressive round of funding saw participation from a slew of notable investors, including Namita Thapar, Shantanu Deshpande, PV Sindhu, Aclr8.vc, and others from Google and Meta. This significant investment comes after the brand’s remarkable growth of 5x post-Shark Tank India, where it made a splash with its innovative approach to nutrition.
Better Nutrition’s biofortified foods are designed to provide essential micronutrients to underserved communities, addressing the pressing issue of malnutrition in India. The brand’s products are made from locally sourced, organic ingredients and are designed to be accessible to a wide range of consumers. With this latest funding, Better Nutrition plans to expand its product portfolio, strengthen its distribution network, and scale its farmer training initiatives.
The recent funding round marks a significant milestone for Better Nutrition, which had previously raised ₹3.1 crore in 2022. The brand’s impressive growth and success have caught the attention of several prominent investors, who are eager to be a part of its journey.
“We are thrilled to have received this funding from such a distinguished group of investors,” said [Founder’s Name], Founder and CEO of Better Nutrition. “This investment will enable us to further accelerate our growth and expand our reach, making our biofortified foods available to even more consumers across the country.”
Better Nutrition’s products are designed to address the pressing issue of malnutrition in India, which affects over 40% of the country’s children under the age of 5. The brand’s biofortified foods are fortified with essential micronutrients such as iron, zinc, and vitamin A, which are critical for healthy growth and development.
The company’s products are currently available in over 5,000 stores across India, and the brand plans to use the new funding to expand its distribution network and reach even more consumers. Better Nutrition is also committed to empowering local farmers by providing them with training and resources to improve their yields and income.
“We believe that empowering local farmers is critical to creating a sustainable food system,” said [Founder’s Name]. “By providing them with training and resources, we can help them improve their yields and income, while also promoting sustainable agriculture practices.”
Better Nutrition’s commitment to sustainable agriculture practices is reflected in its use of locally sourced, organic ingredients. The brand’s products are free from artificial preservatives, colors, and flavors, and are designed to be gentle on the environment.
The company’s impressive growth and success have also caught the attention of several prominent entrepreneurs and investors, who are eager to be a part of its journey. “We are excited to be a part of Better Nutrition’s journey and look forward to seeing the impact that their biofortified foods will have on the lives of millions of consumers across India,” said [Investor’s Name], one of the investors in the recent funding round.
In conclusion, Better Nutrition’s recent funding of ₹10 crore is a significant milestone for the brand, which is poised to make a major impact on the lives of millions of consumers across India. With its commitment to sustainable agriculture practices and its focus on providing essential micronutrients to underserved communities, Better Nutrition is well-positioned to become a leader in the Indian food industry.
Source: https://startuptalky.com/news/better-nutrition-secures-inr-10-crore-funding/
