Better Nutrition Raises ₹10 Crore Funding to Expand Products
In a significant development, Better Nutrition, India’s first biofortified food brand, has secured a whopping ₹10 crore in funding. The funding round saw participation from a slew of prominent investors, including Namita Thapar, Shantanu Deshpande, PV Sindhu, Aclr8.vc, and others from Google and Meta. This latest investment comes on the heels of the brand’s phenomenal growth, which saw a 5x increase in sales post its appearance on Shark Tank India.
Better Nutrition, which is dedicated to providing nutritious and healthy food options to the masses, plans to utilize the fresh funds to expand its product portfolio, strengthen its distribution channels, and scale its farmer training programs. The brand had previously raised ₹3.1 crore in 2022, and this latest injection of capital will undoubtedly help it to accelerate its growth trajectory.
Founded in 2019, Better Nutrition has made significant strides in the Indian food industry by offering a range of biofortified products that are rich in essential vitamins and minerals. The brand’s products are designed to cater to the diverse dietary needs of consumers, and its commitment to using high-quality ingredients has earned it a loyal customer base.
The biofortification process involves altering the genetic makeup of crops to enhance their nutritional content. This approach has several benefits, including improved crop yields, enhanced food security, and increased access to essential nutrients for consumers. Better Nutrition’s products are made using this innovative technology, which sets them apart from other food brands in the market.
The funding round, which was led by Aclr8.vc, saw participation from a diverse group of investors who share Better Nutrition’s vision of making nutritious food accessible to all. Namita Thapar, founder of EMVIE, and Shantanu Deshpande, co-founder of Mother Sparsh, are among the prominent investors who have backed the brand. PV Sindhu, the Olympic medal-winning badminton player, also joined the list of investors, further underscoring the brand’s appeal.
“We are thrilled to have secured this significant funding round, which will enable us to accelerate our growth plans and expand our product range,” said a spokesperson for Better Nutrition. “Our commitment to using biofortification technology to create healthier food options has resonated with consumers, and we are confident that this funding will help us to build on our momentum.”
The funds will be used to scale up the brand’s operations, both domestically and internationally. Better Nutrition plans to expand its product portfolio to cater to the diverse tastes and preferences of consumers, while also strengthening its distribution channels to ensure wider availability of its products.
The brand’s farmer training programs will also receive a significant boost, enabling it to support more farmers and promote sustainable agricultural practices. Better Nutrition’s commitment to supporting local agriculture is a key part of its strategy, and the brand’s efforts have already had a positive impact on the livelihoods of thousands of farmers.
In conclusion, Better Nutrition’s latest funding round is a significant milestone in the brand’s journey to make nutritious food accessible to all. With its commitment to using biofortification technology and its focus on promoting sustainable agriculture practices, the brand is well-positioned to continue its rapid growth trajectory. As it looks to expand its operations and product range, Better Nutrition is poised to make a meaningful impact on the Indian food industry and beyond.
News Source: https://startuptalky.com/news/better-nutrition-secures-inr-10-crore-funding/
