Better Nutrition Raises ₹10 Crore Funding to Expand Products
In a significant development, Better Nutrition, India’s first biofortified food brand, has secured ₹10 crore in funding to accelerate its growth and expansion plans. The funding round saw participation from a diverse group of investors, including Namita Thapar, Shantanu Deshpande, PV Sindhu, Aclr8.vc, and others from Google and Meta.
This latest funding round comes on the heels of the brand’s impressive growth, which saw a 5x increase in sales post its appearance on Shark Tank India. The funding will be used to further expand the company’s product portfolio, strengthen its distribution network, and scale up its farmer training programs.
Better Nutrition was founded with the mission of providing high-quality, biofortified food products that cater to the unique nutritional needs of Indian consumers. The brand has made significant strides in recent years, with its products gaining popularity across the country. The company’s focus on biofortification, which involves breeding crops with enhanced nutritional content, has resonated with consumers who are increasingly looking for healthier food options.
The funding round is a testament to the brand’s potential and its ability to attract top-tier investors. Namita Thapar, Shantanu Deshpande, and PV Sindhu are all well-known investors and entrepreneurs who have a track record of backing innovative startups. Aclr8.vc, a venture capital firm that focuses on investing in early-stage startups, also participated in the funding round.
“This funding round is a significant milestone for Better Nutrition, and we are thrilled to have the support of such renowned investors,” said [Name], CEO of Better Nutrition. “We are committed to using this funding to further our mission of providing high-quality, biofortified food products to Indian consumers. Our focus on farmer training and distribution expansion will help us reach more consumers and create a positive impact on the food ecosystem.”
Better Nutrition has previously raised ₹3.1 crore in funding in 2022, which was used to scale up its operations and expand its product portfolio. The company’s products are currently available in major cities across India, and the brand is looking to expand its reach to more markets in the coming months.
The biofortification of crops is a critical step towards addressing micronutrient deficiencies in India, which affects millions of people across the country. Better Nutrition’s products are designed to provide essential nutrients such as iron, zinc, and vitamin A, which are critical for maintaining good health.
The company’s farmer training programs are also designed to promote sustainable agriculture practices and improve the livelihoods of small-scale farmers. The training programs focus on providing farmers with the skills and knowledge they need to grow high-quality crops that meet the brand’s biofortification standards.
Better Nutrition’s funding round is a significant development in the Indian food and beverage industry, which is expected to reach ₹12.5 lakh crore by 2025. The company’s focus on biofortification and its commitment to providing high-quality products make it an attractive investment opportunity for investors.
In conclusion, Better Nutrition’s ₹10 crore funding round is a significant achievement for the brand, and it marks an important milestone in its journey to provide high-quality, biofortified food products to Indian consumers. The funding will be used to expand the company’s product portfolio, strengthen its distribution network, and scale up its farmer training programs. As the brand continues to grow and expand, it is poised to make a significant impact on the Indian food ecosystem and contribute to the country’s efforts to address micronutrient deficiencies.
News Source: https://startuptalky.com/news/better-nutrition-secures-inr-10-crore-funding/
