Better Nutrition raises ₹10 crore funding to expand products
In a significant development, Better Nutrition, India’s first biofortified food brand, has secured ₹10 crore in funding to fuel its expansion plans. The brand, which has been making waves in the market, has seen a significant growth of 5x post its appearance on Shark Tank India. The latest funding round has seen participation from a diverse group of investors, including Namita Thapar, Shantanu Deshpande, PV Sindhu, Aclr8.vc, and others from Google and Meta.
Founded in 2018, Better Nutrition has been at the forefront of the biofortification movement in India. The brand’s mission is to make nutritious food accessible to every Indian, and its products are designed to provide essential micronutrients to consumers. The company’s products are made from a combination of traditional grains and biofortified crops, which are rich in vitamins and minerals.
The latest funding round is a significant milestone for Better Nutrition, and the company plans to use the funds to expand its product portfolio, strengthen its distribution network, and scale its farmer training programs. With this funding, the company aims to increase its reach and availability across the country, making it easier for consumers to get their hands on its nutritious products.
The funding round is a testament to the company’s growth and potential, and the investors are clearly excited about the brand’s prospects. “We are thrilled to partner with Better Nutrition, a brand that is making a significant impact on the lives of millions of Indians,” said Namita Thapar, one of the investors. “Their commitment to providing nutritious food to the masses is truly inspiring, and we believe that they have the potential to be a leader in the Indian food industry.”
Better Nutrition’s journey so far has been nothing short of remarkable. The brand has seen significant growth since its appearance on Shark Tank India, and its products are now available in over 10,000 stores across the country. The company’s products have also received rave reviews from consumers, with many praising the taste and nutritional value of its offerings.
The company’s success is not limited to its products alone. Its farmer training programs have also had a significant impact on the lives of thousands of farmers across the country. The programs, which provide training on best farming practices and crop management, have helped farmers increase their yields and incomes.
The latest funding round is a significant vote of confidence in the company’s mission and vision. With the funds, Better Nutrition plans to expand its product portfolio to include new and innovative products that cater to the changing tastes and preferences of Indian consumers. The company also plans to strengthen its distribution network, increasing its reach and availability across the country.
In addition, the company plans to scale its farmer training programs, providing training to thousands more farmers across the country. This will not only help farmers improve their yields and incomes but also ensure that the company’s products are of the highest quality and sourced sustainably.
The funding round is also a testament to the growing interest in the Indian food industry. With the rise of health-conscious consumers and increasing awareness about the importance of nutrition, the demand for nutritious food products is on the rise. Better Nutrition’s biofortified food products are well-positioned to capitalize on this trend, and the company’s growth prospects look bright.
In conclusion, Better Nutrition’s ₹10 crore funding round is a significant milestone for the company, and the brand is poised to make a significant impact on the Indian food industry. With its commitment to providing nutritious food to the masses, its innovative products, and its farmer training programs, Better Nutrition is well-positioned to become a leader in the Indian food industry.
Source:
https://startuptalky.com/news/better-nutrition-secures-inr-10-crore-funding/
