Better Nutrition Raises ₹10 Crore Funding to Expand Products
In a significant development, Better Nutrition, India’s first biofortified food brand, has secured a whopping ₹10 crore in funding from a consortium of investors. This latest round of funding marks a significant milestone for the brand, which has been making waves in the Indian food industry with its innovative approach to nutrition.
Better Nutrition’s journey began with a participation in Shark Tank India, where it won over the hearts and wallets of the investors. Since then, the brand has grown an impressive 5x, cementing its position as a leader in the biofortified food space. This new funding round is a testament to the brand’s potential for growth and expansion.
The funding round saw participation from some of the most prominent investors in the Indian startup ecosystem. Namita Thapar, a well-known entrepreneur and investor, led the charge, along with Shantanu Deshpande of Fundamentum Partners, PV Sindhu, the ace badminton player, and Aclr8.vc, a leading impact investor. Additionally, representatives from Google and Meta also participated in the funding round.
So, what does this funding mean for Better Nutrition? The brand plans to use the ₹10 crore to expand its product portfolio, strengthen its distribution channels, and scale up its farmer training programs. Better Nutrition’s products are made from biofortified crops, which are designed to provide essential nutrients to consumers. The brand’s focus on nutrition is driven by its mission to address the pressing issue of malnutrition in India.
Better Nutrition’s products are already available in several states across India, including Maharashtra, Gujarat, and Tamil Nadu. With this new funding, the brand plans to expand its reach to newer markets and increase its product offerings. The company is also looking to strengthen its distribution network, which will enable it to reach a wider audience and make its products more accessible.
The farmer training programs are a crucial aspect of Better Nutrition’s growth strategy. The brand works closely with farmers to provide them with training and support to grow biofortified crops. This not only helps to improve the nutritional content of the crops but also provides farmers with a sustainable source of income. Better Nutrition plans to scale up its farmer training programs to reach more farmers and increase the production of biofortified crops.
Better Nutrition’s success is a testament to the growing demand for healthy and nutritious food options in India. The brand’s focus on biofortification is particularly noteworthy, as it addresses the issue of malnutrition in a unique and innovative way. By providing essential nutrients to consumers, Better Nutrition is making a positive impact on the lives of millions of Indians.
The funding round is also a significant endorsement of Better Nutrition’s mission and vision. The investors who participated in the round are some of the most respected names in the Indian startup ecosystem, and their support is a vote of confidence in the brand’s potential for growth and success.
In conclusion, Better Nutrition’s ₹10 crore funding round is a significant development in the Indian food industry. The brand’s focus on biofortification and nutrition is a game-changer, and its commitment to scaling up its farmer training programs will have a positive impact on the lives of many farmers and consumers. With this new funding, Better Nutrition is poised to expand its reach, strengthen its distribution network, and continue to make a positive impact on the lives of millions of Indians.
Source: https://startuptalky.com/news/better-nutrition-secures-inr-10-crore-funding/
