Better Nutrition Raises ₹10 Crore Funding to Expand Products
In a significant development for the Indian food industry, Better Nutrition, India’s first biofortified food brand, has secured ₹10 crore in funding. This latest round of investment comes from a consortium of investors, including prominent figures such as Namita Thapar, Shantanu Deshpande, PV Sindhu, Aclr8.vc, and others from Google and Meta. The brand, which has seen a remarkable 5x growth post its appearance on Shark Tank India, plans to utilize the funds to expand its product offerings, strengthen its distribution network, and scale its farmer training programs.
This latest funding round is a testament to the growing recognition of Better Nutrition’s innovative approach to improving nutrition in India. By leveraging cutting-edge technology and sustainable farming practices, the brand has been able to create a portfolio of biofortified foods that are not only delicious but also packed with essential nutrients.
Founded in 2019, Better Nutrition has been at the forefront of the biofortification movement in India, which involves breeding crops to enhance their nutritional content. The brand’s products, which include rice, wheat, and corn, are designed to address the pressing issue of micronutrient deficiencies in India, which affects over 70% of the population.
In 2022, Better Nutrition raised ₹3.1 crore in funding, which enabled the brand to scale its operations and expand its reach across the country. The latest funding round of ₹10 crore is expected to further accelerate the brand’s growth, allowing it to expand its product portfolio, strengthen its distribution network, and increase its farmer training programs.
“We are thrilled to have received this significant investment from a distinguished group of investors,” said [Founder’s Name], Founder and CEO of Better Nutrition. “This funding will enable us to accelerate our growth plans, expand our product offerings, and strengthen our distribution network. We are committed to making a meaningful impact on the lives of millions of Indians by providing them with access to nutritious food.”
The investment in Better Nutrition is a significant vote of confidence in the brand’s mission to improve nutrition in India. With the support of its investors, the brand is poised to make a significant impact on the country’s food landscape, particularly in rural areas where access to nutritious food is often limited.
Better Nutrition’s products are designed to be affordable, accessible, and scalable, making them an attractive solution for consumers and retailers alike. The brand’s biofortified foods are fortified with essential micronutrients such as iron, zinc, and folic acid, which are critical for maintaining good health.
The brand’s products are currently available in over 10,000 retail outlets across India, including major retailers such as Reliance Retail, Future Group, and Spencer’s Retail. Better Nutrition is also working with over 10,000 farmers across the country to promote sustainable farming practices and improve the livelihoods of small-scale farmers.
In conclusion, Better Nutrition’s latest funding round of ₹10 crore is a significant milestone for the brand, marking a major step forward in its mission to improve nutrition in India. With the support of its investors, the brand is poised to expand its product offerings, strengthen its distribution network, and increase its farmer training programs. As the brand continues to grow and evolve, it is likely to make a meaningful impact on the lives of millions of Indians, providing them with access to nutritious food and promoting a healthier and more sustainable food system.
Source: https://startuptalky.com/news/better-nutrition-secures-inr-10-crore-funding/
