Better Nutrition raises ₹10 crore funding to expand products
In a significant development that is sure to boost the growth of the Indian food industry, Better Nutrition, India’s first biofortified food brand, has secured a whopping ₹10 crore in funding. This latest round of funding is a testament to the brand’s commitment to providing high-quality, nutritious food to Indian consumers.
The funding was led by a group of prominent investors, including Namita Thapar, Shantanu Deshpande, PV Sindhu, Aclr8.vc, and others from Google and Meta. This influx of capital will enable Better Nutrition to expand its product portfolio, strengthen its distribution channels, and scale its farmer training programs.
Better Nutrition’s journey to success has been nothing short of remarkable. Since its appearance on Shark Tank India, the brand has witnessed a staggering 5x growth, cementing its position as a leader in the biofortified food space.
The biofortification process involves altering crops to enhance their nutritional content, thereby providing consumers with a healthier and more sustainable food option. Better Nutrition’s products are made using this cutting-edge technology, which has enabled the brand to create a range of nutritious and delicious food items that cater to the evolving tastes and preferences of Indian consumers.
The brand’s commitment to sustainability and nutrition has resonated with consumers, who are increasingly seeking healthier and more environmentally friendly food options. With its focus on biofortification, Better Nutrition is well-positioned to capitalize on this trend and become a major player in the Indian food industry.
The latest funding round will enable Better Nutrition to accelerate its growth trajectory, expand its product portfolio, and strengthen its distribution channels. The brand plans to use the funds to introduce new products, expand its presence in the market, and enhance its online presence.
Better Nutrition’s farmer training programs are another key area of focus for the brand. The company is committed to empowering farmers to adopt sustainable agricultural practices and improve their yields. By providing training and resources to farmers, Better Nutrition aims to create a more sustainable and resilient food system.
The funding will also enable Better Nutrition to strengthen its distribution channels, ensuring that its products are available to a wider audience. The brand plans to partner with more retailers, wholesalers, and distributors to expand its reach and increase its sales.
Better Nutrition’s success is a testament to the power of innovation and entrepreneurship in India. The brand’s commitment to sustainability and nutrition has resonated with consumers, who are increasingly seeking healthier and more environmentally friendly food options.
In conclusion, Better Nutrition’s latest funding round is a significant milestone in the brand’s journey to become a leader in the Indian food industry. With its focus on biofortification, sustainability, and nutrition, Better Nutrition is well-positioned to capitalize on the growing demand for healthier and more environmentally friendly food options.
Source: https://startuptalky.com/news/better-nutrition-secures-inr-10-crore-funding/
