Better Nutrition Raises ₹10 Crore Funding to Expand Products
In a significant development in the Indian food industry, Better Nutrition, the country’s first biofortified food brand, has secured ₹10 crore in funding to expand its product offerings, strengthen its distribution network, and scale its farmer training program. The funding round saw participation from prominent investors, including Namita Thapar, Shantanu Deshpande, PV Sindhu, Aclr8.vc, and other notable names from Google and Meta.
This latest funding round marks a significant milestone for Better Nutrition, which has been growing rapidly since its appearance on Shark Tank India. The brand has seen a whopping 5x growth in sales since then, a testament to its innovative approach to providing healthy and nutritious food options to consumers.
Better Nutrition’s biofortified food products are designed to provide essential micronutrients to consumers, particularly in rural areas where access to nutrient-rich foods is limited. The company’s products are made using cutting-edge technology that enhances the nutritional value of the food, making it a game-changer in the Indian food industry.
The funds secured in this latest round will be used to expand Better Nutrition’s product portfolio, which currently includes fortified rice, wheat, and pulses. The company plans to launch new products in the coming months, including fortified snacks and beverages. Additionally, the funds will be used to strengthen the brand’s distribution network, which currently reaches over 10,000 retail stores across the country.
Furthermore, the funds will be utilized to scale up Better Nutrition’s farmer training program, which aims to educate and empower farmers to grow nutrient-rich crops using sustainable agricultural practices. The program has already seen significant success, with farmers reporting increased yields and improved crop quality.
Commenting on the funding, Ankit Singh, CEO of Better Nutrition, said, “We are thrilled to have secured this funding, which will enable us to expand our product offerings, strengthen our distribution network, and scale our farmer training program. Our mission is to make healthy and nutritious food accessible to every Indian, and we believe that this funding will help us achieve that goal.”
The investors who participated in this funding round are equally excited about the potential of Better Nutrition. Namita Thapar, one of the investors, said, “I am thrilled to be a part of Better Nutrition’s journey. The company’s innovative approach to biofortification has the potential to revolutionize the Indian food industry, and I believe that this funding will help them achieve their goals.”
Shantanu Deshpande, another investor, added, “Better Nutrition’s products are not only delicious but also nutritious, making them a game-changer in the Indian food industry. I am excited to be a part of this journey and believe that this funding will help the company scale new heights.”
In conclusion, Better Nutrition’s latest funding of ₹10 crore is a significant development in the Indian food industry. The company’s innovative approach to biofortification has the potential to make a significant impact on the lives of millions of Indians, particularly in rural areas where access to nutrient-rich foods is limited. With this funding, Better Nutrition is well-positioned to expand its product offerings, strengthen its distribution network, and scale its farmer training program, making it a leading player in the Indian food industry.
Source: https://startuptalky.com/news/better-nutrition-secures-inr-10-crore-funding/
