Better Nutrition Raises ₹10 Crore Funding to Expand Products
In a significant development, Better Nutrition, India’s first biofortified food brand, has secured a whopping ₹10 crore in funding. This latest investment comes from a diverse group of investors, including Namita Thapar, Shantanu Deshpande, PV Sindhu, Aclr8.vc, and others from Google and Meta. The brand, which has experienced exponential growth, will utilize these funds to expand its product portfolio, strengthen its distribution channels, and scale its farmer training programs.
For those who may be new to the brand, Better Nutrition has been making waves in the Indian food industry with its unique biofortified products. The brand’s products are designed to provide essential nutrients and micronutrients to consumers, particularly in underserved communities. The company’s innovative approach has resonated with consumers, and it has experienced remarkable growth since its appearance on Shark Tank India, where it grew an impressive 5x.
This latest funding round is a significant milestone for Better Nutrition, marking a major boost to its growth trajectory. The investment will enable the brand to further expand its product offerings, targeting a wider range of consumers and expanding its distribution network. The funds will also be used to strengthen its farmer training programs, ensuring that small-scale farmers have access to the knowledge and resources they need to produce high-quality biofortified crops.
Better Nutrition’s biofortified products have been designed to address the significant nutritional gaps that exist in India. The country faces a range of nutritional challenges, including high rates of malnutrition, particularly among children and women. The brand’s products are specifically designed to address these issues, providing essential nutrients and micronutrients that are often lacking in traditional diets.
The company’s products have been developed in partnership with leading agricultural research institutions and universities, ensuring that they meet the highest standards of quality and efficacy. Better Nutrition’s products have been extensively tested and validated, demonstrating their ability to improve nutritional outcomes and promote healthier eating habits.
The brand’s commitment to sustainability and social impact is also reflected in its approach to farming and production. Better Nutrition works closely with small-scale farmers, providing them with training and resources to produce high-quality biofortified crops. This approach not only ensures that the brand’s products are sustainable and environmentally friendly but also supports local communities and promotes economic development.
The investment in Better Nutrition is a testament to the growing interest in the biofortified food sector in India. As consumers become increasingly aware of the importance of nutrition and sustainability, there is a growing demand for products that meet these standards. Better Nutrition is well-positioned to capitalize on this trend, leveraging its unique products and approach to expand its reach and impact.
In conclusion, the ₹10 crore funding secured by Better Nutrition is a significant milestone for the brand, marking a major expansion of its product portfolio and distribution network. The investment will enable the brand to further scale its farmer training programs, promoting sustainable and environmentally friendly farming practices. As the brand continues to grow and expand, it is likely to play an increasingly important role in addressing India’s nutritional challenges and promoting healthier eating habits.
Source:
https://startuptalky.com/news/better-nutrition-secures-inr-10-crore-funding/
