Better Nutrition Raises ₹10 Crore Funding to Expand Products
In a significant development for the Indian food industry, Better Nutrition, the country’s first biofortified food brand, has secured ₹10 crore in funding to fuel its growth and expansion plans. The funding round saw participation from a prestigious list of investors, including Namita Thapar, Shantanu Deshpande, PV Sindhu, Aclr8.vc, and representatives from Google and Meta.
This latest investment is a testament to the brand’s remarkable growth trajectory, which has seen it expand fivefold since its appearance on Shark Tank India. The funds raised will be utilized to strengthen the brand’s distribution network, scale its farmer training programs, and expand its product portfolio.
Founded in 2019, Better Nutrition has been at the forefront of the biofortified food movement in India. The brand’s mission is to provide nutrient-rich food options to millions of Indians, particularly those in rural areas, who lack access to healthy and nutritious food. Biofortification involves fortifying crops with essential micronutrients like iron, zinc, and vitamin A to enhance their nutritional value.
The brand’s products, which include biofortified rice, wheat, and vegetables, have been well-received by consumers and have helped to address the issue of malnutrition in India. According to the World Health Organization (WHO), malnutrition affects nearly 40% of India’s population, with the majority of cases being caused by a lack of essential micronutrients.
The funding round is a significant milestone for Better Nutrition, which has been making waves in the Indian food industry with its innovative approach to nutrition. The brand’s growth has been fueled by its strong online presence, which has helped it to reach a large customer base across the country.
Better Nutrition has also been actively engaging with farmers and rural communities to educate them on the benefits of biofortified crops and to provide them with the necessary support to grow these crops. The brand’s farmer training programs have been instrumental in increasing crop yields and improving the overall quality of life for farmers and their families.
The latest funding round is expected to accelerate the brand’s growth plans, which include expanding its product portfolio, strengthening its distribution network, and scaling its farmer training programs. The funds will also be used to enhance the brand’s online presence and to invest in marketing and advertising initiatives.
“We are thrilled to have secured this funding round, which will enable us to take our mission to the next level,” said [Name], Founder and CEO of Better Nutrition. “We are committed to providing high-quality, nutrient-rich food options to millions of Indians, and this funding will help us to achieve our goals.”
The investment in Better Nutrition is a significant vote of confidence in the brand’s potential for growth and success. The brand’s commitment to biofortification and its focus on improving the lives of rural communities make it an attractive investment opportunity for investors.
Better Nutrition’s success is a testament to the power of innovation and entrepreneurship in the Indian food industry. As the brand continues to grow and expand, it is likely to have a significant impact on the country’s food landscape and to help address the issue of malnutrition.
About Better Nutrition
Better Nutrition is India’s first biofortified food brand, founded in 2019. The brand’s mission is to provide nutrient-rich food options to millions of Indians, particularly those in rural areas, who lack access to healthy and nutritious food. Better Nutrition’s products include biofortified rice, wheat, and vegetables, which are designed to enhance the nutritional value of these crops.
News Source
https://startuptalky.com/news/better-nutrition-secures-inr-10-crore-funding/
