Cancer Survivor Builds ₹22 L/month Turnover Vedic Wellness Brand
Radhika Iyer’s journey is an inspiration to many. After battling cancer, she found solace in Ayurveda and natural healing. This newfound passion led her to launch Anahata Organic in 2020, a Vedic wellness brand that has grown exponentially since its inception. Today, Anahata Organic boasts over 250 SKUs, exports globally, and generates a impressive ₹22 lakh in monthly revenue. With a target of reaching ₹100 crore in turnover, Radhika aims to create a 150-year legacy of sustainability for her brand.
Radhika’s journey began when she was diagnosed with cancer. The experience was life-altering, and it made her realize the importance of a healthy lifestyle. As she delved deeper into Ayurveda and natural healing, she discovered the vast potential of Vedic wellness products. With a strong desire to share this knowledge with others, Radhika decided to take the leap and start her own business.
Anahata Organic was born in 2020, with Radhika as its founder and CEO. Initially, the brand focused on creating a range of Vedic wellness products that catered to the needs of a growing audience. Radhika’s mission was clear – to provide high-quality, natural products that promoted overall well-being and sustainability.
The early days were challenging, but Radhika’s persistence and dedication paid off. She started small, with a limited product range and a small team. However, her commitment to quality and customer satisfaction helped build a loyal customer base. As the brand grew, so did its product range and reach. Today, Anahata Organic boasts over 250 SKUs, including supplements, skincare products, and aromatherapy oils.
Anahata Organic’s success can be attributed to its focus on sustainability and eco-friendliness. Radhika is adamant about using natural ingredients, biodegradable packaging, and environmentally responsible practices. This commitment has not only helped reduce the brand’s carbon footprint but has also resonated with customers who share similar values.
The brand’s global exports are a testament to its growing popularity. Anahata Organic products are now available in over 10 countries, including the US, Canada, and Australia. Radhika attributes this success to her team’s dedication to customer service and the brand’s focus on quality.
Anahata Organic’s financial performance is equally impressive. The brand generates ₹22 lakh in monthly revenue, with a target of reaching ₹100 crore in turnover. This growth is expected to come from expanding its product range, increasing its online presence, and entering new markets.
Radhika’s vision for Anahata Organic goes beyond financial success. She wants to create a 150-year legacy of sustainability for her brand. This means not only reducing the brand’s environmental impact but also promoting sustainable practices among its customers and partners.
To achieve this vision, Radhika is focused on building strong relationships with suppliers, farmers, and local communities. She believes that by working together, the brand can create a positive impact on the environment and society.
In conclusion, Radhika Iyer’s story is an inspiration to many. Her journey from cancer survivor to successful entrepreneur is a testament to the power of perseverance and dedication. Anahata Organic’s growth and success are a result of Radhika’s commitment to quality, sustainability, and customer satisfaction. As the brand continues to grow and expand, it is clear that Radhika’s vision of a 150-year legacy of sustainability is well within reach.
