Doctor Duo Turns Art Passion into ₹15 Lakh per Month Venture
As the saying goes, “when you do what you love, you’ll never work a day in your life.” For Ahmedabad-based doctor duo, Apurva Makwana and his wife Saloni, this phrase couldn’t be more true. After quitting their high-paying jobs, they embarked on a new venture that combines their passion for art with their entrepreneurial spirit. The result? A thriving business that generates a staggering ₹15 lakh per month.
In 2023, Apurva, a doctor earning ₹2.5 lakh per month, decided to take the plunge and leave his lucrative job to pursue his true passion – art. He was not alone in this decision; his wife Saloni, also a doctor, joined him in his venture. Together, they launched PaintWaint, a DIY art kits company that makes painting easy for all.
The idea for PaintWaint was born out of their shared love for art. As art enthusiasts, they noticed that many people were intimidated by the prospect of creating art, thinking it required a lot of skill and talent. They wanted to change this perception and make painting accessible to everyone. With their medical background, they knew that simplicity and ease of use were key to making art enjoyable for all.
PaintWaint’s innovative DIY art kits include paint-by-number, tutorials, and pre-made paintings. These kits allow people to create stunning pieces of art without requiring any prior experience or artistic ability. The duo’s goal was to make painting a fun and engaging activity that anyone could enjoy, regardless of their artistic skills.
The response to PaintWaint was overwhelming. People from all walks of life, including children, adults, and seniors, began to use the kits to express their creativity. The kits were designed to be easy to use, with clear instructions and high-quality materials. This made it possible for people to create beautiful pieces of art without feeling intimidated or frustrated.
As PaintWaint’s popularity grew, so did its revenue. The company’s earnings quickly surpassed ₹1 crore per month, and by the end of 2023, they had reached a staggering ₹15 lakh per month. Apurva and Saloni were thrilled with their success and knew that they had made the right decision in quitting their high-paying jobs.
But the duo’s ambition didn’t stop there. They have set their sights on even greater heights, aiming to reach a revenue of ₹2 crore by 2025-26 and ₹100 crore by 2030. With their innovative products and dedication to their craft, it’s clear that they have the potential to achieve their ambitious goals.
So, what’s the secret behind PaintWaint’s success? According to Apurva, it’s all about creating a product that is both easy to use and enjoyable. “We wanted to make painting a fun and engaging activity that anyone could enjoy. Our kits are designed to be easy to use, with clear instructions and high-quality materials. This has helped us to build a loyal customer base and drive our growth.”
Saloni adds, “We’re also committed to providing exceptional customer service. We respond to every customer query and feedback, which has helped us to build trust and loyalty with our customers.”
In conclusion, the story of Apurva and Saloni’s journey from doctors to entrepreneurs is a testament to the power of passion and innovation. By turning their art passion into a business, they have created a thriving venture that brings joy and creativity to people’s lives. As they continue to grow and expand their business, it will be exciting to see what the future holds for PaintWaint.
