Fashion Startup, Launched During Pandemic, Serves 2 Mn Customers
The COVID-19 pandemic has been a game-changer for many businesses, forcing them to adapt and innovate in order to survive. One such story is that of Sanskruti Homes, a fashion startup that transformed from a struggling home furnishing business to a popular leisurewear brand, serving over 2 million customers and generating ₹70 crore in revenue during its last financial year.
Launched in 2020 by Tarang Jain and his uncle Pramod Jain, Sanskruti Homes started as a small home furnishing startup in Jaipur, India. However, as the pandemic spread, the duo realized that their initial business model was not sustainable and needed to pivot quickly. That’s when they decided to shift their focus to nightwear and loungewear, a decision that would prove to be a game-changer for their business.
Tarang Jain, the co-founder of Sanskruti Homes, shares the story of their transformation. “We started with an initial investment of ₹5 lakh, and despite our best efforts, we were struggling to make ends meet. But when the pandemic hit, we saw an opportunity to pivot and adapt to the new normal. We decided to shift our focus to nightwear and loungewear, which were in high demand as people were spending more time at home.”
The duo’s decision to pivot was not without its challenges. They had to completely revamp their product line, sourcing new materials and designs that catered to the new market demand. They also had to rebuild their brand identity, rebranding themselves as a leisurewear brand and creating a new website and social media presence.
However, their efforts paid off. Sanskruti Homes quickly gained popularity, with customers flocking to their website and social media channels to purchase their comfortable and stylish nightwear and loungewear. The company’s partnership with Myntra, one of India’s largest e-commerce platforms, also helped to boost their sales and reach a wider audience.
Today, Sanskruti Homes is one of the fastest-growing fashion startups in India, with a customer base of over 2 million people. The company has generated ₹70 crore in revenue during its last financial year, a significant milestone for a startup that had started with just ₹5 lakh in initial investment.
So, what’s behind Sanskruti Homes’ success? According to Tarang Jain, it’s their ability to adapt quickly to changing market conditions and customer preferences. “We were willing to take risks and experiment with new products and designs, which helped us to stay ahead of the competition. We also focused on building a strong online presence, which allowed us to reach a wider audience and build a loyal customer base.”
The company’s success has also been attributed to its commitment to quality and customer service. Sanskruti Homes prides itself on using high-quality materials and manufacturing processes, ensuring that their products are not only stylish but also comfortable and durable. The company’s customer service team is also highly responsive, providing customers with prompt and effective support whenever they need it.
As Sanskruti Homes continues to grow and expand, its founders are committed to maintaining their focus on quality and customer service. “We believe that our customers are the reason for our success, and we’re committed to providing them with the best products and service possible,” says Tarang Jain. “We’re excited to see where our journey takes us next and are grateful for the opportunity to build a successful business during these challenging times.”
In conclusion, the story of Sanskruti Homes is a testament to the power of innovation and adaptability in the face of adversity. Despite the challenges posed by the COVID-19 pandemic, the company’s founders were able to pivot and adapt to the new normal, transforming their business into a successful and profitable fashion startup. Their story is an inspiration to entrepreneurs and small business owners around the world, showing that with determination and hard work, it’s possible to build a successful business even in the most challenging of times.
