Title: Giving Fancy Packaging to Ice-Creams & Cookies is Not Start-up: Piyush Goyal
In the world of entrepreneurship and innovation, the term “start-up” has become a buzzword. With the rise of e-commerce, social media, and digital platforms, many individuals and companies are jumping into the start-up bandwagon, hoping to make a name for themselves. However, Union Minister of Commerce and Industry Piyush Goyal has a different perspective on the matter. At the recent Startup Mahakumbh 2025, he emphasized that giving fancy packaging to ice-creams and cookies doesn’t make it a start-up. According to him, it’s entrepreneurship and a business model, which is a crucial distinction.
Goyal’s statement is a stark reminder that the term “start-up” has often been misused and misunderstood. Many entrepreneurs and businesses are mistakenly labeling themselves as start-ups simply because they are new or innovative. However, a start-up is much more than just a new business or a unique product. It requires a specific set of characteristics, including a willingness to take risks, adapt to changing circumstances, and innovate continuously.
In his address at Startup Mahakumbh 2025, Goyal highlighted the importance of focusing on deep-tech innovation. He expressed concern about the lack of start-ups in India’s deep-tech space, stating that only 1,000 start-ups in this sector is a “disturbing situation.” This is particularly worrying since deep-tech innovation has the potential to drive significant economic growth and create new jobs.
Goyal also drew attention to the fact that start-ups in other countries are focusing on cutting-edge technologies like artificial intelligence (AI) and 3D printing. He emphasized the need for Indian start-ups to adopt similar approaches and focus on creating innovative solutions that can address real-world problems.
The minister’s statements have sparked a lot of debate and discussion in the start-up ecosystem. Some entrepreneurs and business owners have agreed with Goyal’s sentiments, acknowledging that the term “start-up” has often been misused. Others have argued that the minister’s comments are too harsh and that every new business deserves a chance to grow and innovate.
Regardless of one’s perspective, Goyal’s words serve as a wake-up call to the start-up community. It’s essential for entrepreneurs and businesses to understand the true meaning of a start-up and to focus on creating innovative solutions that can drive growth and transformation.
In conclusion, giving fancy packaging to ice-creams and cookies is not a start-up. It’s entrepreneurship and a business model that requires a deep understanding of the market, a willingness to take risks, and a commitment to innovation. As the start-up ecosystem continues to evolve, it’s crucial for entrepreneurs and businesses to focus on creating real value and driving growth, rather than simply trying to label themselves as start-ups.
News Source: https://x.com/moneycontrolcom/status/1907795297826378009
