Indian Brands Go Global: Competing on Design & Quality
In recent years, India has made significant strides in its journey to become a global player in the world of business. Gone are the days when Indian brands were content with simply attracting foreign brands to the country. Today, Indian companies are not only exporting their own products and services but also competing with global giants on the basis of design, quality, and innovation.
This shift in perception is evident in the way Indian brands are now perceived globally. No longer are they viewed as mere imitators of Western designs, but rather as serious contenders in their own right. A recent report by McKinsey & Company highlights that Indian companies are increasingly seen as credible players in the global market, with many having successfully expanded their operations to other regions.
So, what has driven this change? A key factor has been the significant investments made by the Indian government in infrastructure development, education, and research and development. These investments have enabled Indian companies to upgrade their manufacturing capabilities, innovate, and develop world-class products. Additionally, the rise of the Indian middle class has created a vast and growing market for domestic products, providing companies with the scale and resources needed to compete globally.
Another crucial factor has been the emergence of a new breed of Indian entrepreneurs who are driven by a passion for innovation and a desire to take their companies global. These entrepreneurs are not content with simply building successful businesses in India, but are instead focused on creating global brands that can compete with the best in the world.
One such entrepreneur is Dheeraj Sinha, CEO of FCB India. In a recent interview, Sinha highlighted the importance of design and quality in Indian brands’ quest for global success. “Indian brands are winning on design, quality, and competitiveness globally,” he said. “They are no longer just imitating Western designs but are creating their own unique identities and products that are resonating with consumers worldwide.”
Sinha’s comments are backed by the success of several Indian brands that have made significant inroads in global markets. For instance, the Indian skincare brand, Himalaya, has expanded its operations to over 60 countries worldwide, thanks to its commitment to natural ingredients and innovative product formulations. Similarly, the Indian IT services company, Infosys, has become one of the largest and most successful IT companies in the world, with a global client base that includes major corporations such as Microsoft and General Electric.
Another area where Indian brands are making a mark is in the consumer goods space. Brands such as HUL, ITC, and Britannia are all well-established players in the global market, with a presence in countries such as the United States, the United Kingdom, and Australia. These brands have achieved success by creating products that are not only of high quality but also resonate with local consumers.
In addition to their products, Indian brands are also winning over customers through their marketing strategies. Gone are the days when Indian companies relied heavily on traditional advertising channels such as print and television. Today, Indian brands are using social media, influencer marketing, and experiential marketing to connect with their target audiences.
One example of this is the Indian fashion brand, Raymond. Raymond has leveraged social media to build a strong brand presence globally, with over 1 million followers on platforms such as Instagram and Facebook. The brand has also partnered with popular influencers to promote its products, which has helped to increase brand awareness and drive sales.
In conclusion, Indian brands are no longer content with simply operating in the domestic market. They are now competing with global giants on the basis of design, quality, and innovation, and are achieving significant success in the process. As the Indian economy continues to grow and evolve, it is likely that this trend will continue, with Indian brands becoming increasingly prominent players in the global market.
News Source:
Indian Brands Are Winning on Design, Quality, and Competitiveness Globally, Says FCB CEO Dheeraj Sinha
https://www.thecore.in/business/indian-brands-are-winning-on-design-quality-and-competitiveness-globally-says-fcb-ceo-dheeraj-sinha-823147
