India’s New Obsessions: Quick Commerce & Short Drama Apps
In today’s fast-paced digital landscape, India has witnessed a significant shift in consumer behavior, driven by the rise of quick commerce and short drama apps. These platforms have not only changed the way Indians shop and entertain themselves but have also redefined their digital habits. In this blog post, we’ll delve into the world of quick commerce and short drama apps, exploring their impact on urban India’s consumer behavior and the innovations that are transforming the market.
Quick Commerce: The Rise of 10-Minute Deliveries
In the past few years, quick commerce has emerged as a significant player in India’s digital landscape. The concept is simple: users can order products online and receive them in a matter of minutes. The growth of quick commerce has been nothing short of phenomenal, with the sector crossing ₹7,500 crore in FY24. What’s more impressive is that 68% of metro users are ordering at least twice a week, indicating a high level of adoption and loyalty among consumers.
The key to quick commerce’s success lies in its ability to provide speed and convenience. Users can order food, groceries, and other essentials from a variety of platforms, and receive them at their doorstep in record time. This convenience has led to a significant shift in consumer behavior, with many opting for quick commerce over traditional retail formats.
One of the primary drivers of quick commerce’s growth is the rise of hyperlocal delivery platforms. These platforms have enabled customers to order products from local stores and receive them in a short span of time. This has not only increased the reach of small and medium-sized enterprises (SMEs) but has also provided customers with a wider range of products to choose from.
Another significant trend in quick commerce is the increasing use of technology to streamline the delivery process. Many platforms are leveraging AI-powered chatbots, machine learning algorithms, and data analytics to optimize logistics, reduce delivery times, and improve customer satisfaction.
Short Drama Apps: The Rise of 3-Minute Dramas
While quick commerce has been making waves in the digital landscape, another trend has been quietly gaining traction – short drama apps. These platforms have been gaining popularity, with 300 million users in 2025, a 40% increase from 2023. Ad revenues have also seen a significant jump, hitting ₹2,000 crore in 2024.
Short drama apps have revolutionized the way Indians consume entertainment. Gone are the days of lengthy TV shows and feature films; today, users can indulge in bite-sized, engaging content that caters to their short attention span. The format is simple: short, engaging dramas that can be consumed in a matter of minutes.
The success of short drama apps can be attributed to the changing preferences of Indian audiences. With the rise of social media and streaming platforms, consumers are increasingly demanding bite-sized, on-the-go content that caters to their busy lifestyles. Short drama apps have risen to the challenge, providing users with a wide range of genres, from romance to thriller, and from comedy to drama.
One of the primary drivers of short drama apps’ growth is the increasing use of mobile devices. With the majority of Indians using smartphones, short drama apps have become a convenient and accessible way to consume entertainment on-the-go.
Innovations Redefining Urban India’s Digital Habits
As quick commerce and short drama apps continue to innovate, speed and personalization are redefining urban India’s digital habits. Consumers are increasingly demanding faster delivery times, with many platforms offering same-day or next-day delivery options. This has led to a significant increase in the use of technology, with many platforms leveraging AI-powered chatbots, machine learning algorithms, and data analytics to optimize logistics and improve customer satisfaction.
Another significant trend is the increasing use of personalization. Consumers are demanding tailored experiences, with many platforms offering customized content, product recommendations, and personalized offers. This has led to a significant increase in the use of data analytics, with many platforms leveraging customer data to improve their offerings and enhance the overall user experience.
Conclusion
India’s digital surge has been driven by the rise of quick commerce and short drama apps. These platforms have not only changed the way Indians shop and entertain themselves but have also redefined their digital habits. As the market continues to evolve, speed and personalization are likely to remain key drivers of growth.
As consumers, it’s exciting to see the innovations that are transforming the market. With the rise of quick commerce and short drama apps, the future of retail and entertainment looks brighter than ever. Whether you’re a consumer or a business owner, it’s essential to stay ahead of the curve and adapt to the changing preferences of Indian audiences.
