India’s new obsessions: Quick commerce & short drama apps
The digital landscape of India is undergoing a significant transformation, with two new obsessions emerging as game-changers in the market: quick commerce and short drama apps. These two trends have taken the nation by storm, with consumers embracing the convenience and speed they offer. In this blog post, we’ll delve into the world of quick commerce and short drama apps, exploring their impact on consumer behavior and the Indian digital landscape.
Quick Commerce: The Rise of 10-Minute Deliveries
Quick commerce, also known as instant delivery or 10-minute delivery, has been gaining popularity in India over the past few years. The concept is simple: customers can order essential items or food online and receive them at their doorstep within a short span of time – usually 10-30 minutes. This convenience-driven approach has proven to be a massive hit, with quick commerce crossing ₹7,500 crore in FY24.
A significant segment of metro users have adapted to this new way of shopping, with 68% of them ordering at least twice a week. This staggering figure is a testament to the power of quick commerce in India. The most popular quick commerce platforms include Swiggy, Zomato, and Dunzo, which have disrupted the traditional delivery landscape with their lightning-fast services.
The success of quick commerce can be attributed to several factors. For one, it addresses the eternal problem of last-minute errands, allowing customers to save time and effort. Additionally, the rise of social media and online platforms has made it easier for consumers to discover and order from local businesses, fostering a sense of community and connection.
Short Drama Apps: The 3-Minute Thrill
Short drama apps, also known as short-form video content, have been gaining traction in India over the past few years. These platforms offer bite-sized, engaging content that can be consumed in a matter of minutes. The most popular short drama apps include MX Player, JioCinema, and Voot, which have attracted a massive user base of 300 million in 2025, a 40% increase from 2023.
The allure of short drama apps lies in their ability to provide a quick fix of entertainment. With attention spans getting shorter by the day, these platforms offer a convenient way for consumers to consume content on-the-go. The rise of short drama apps has also led to the emergence of new talent, with many aspiring actors and creators finding a platform to showcase their skills.
The Future of Digital Habits
As quick commerce and short drama apps continue to innovate and evolve, they are redefining urban India’s digital habits. Speed and personalization are becoming the new normal, with consumers expecting instant gratification and tailored experiences.
The impact of these trends extends beyond the consumer sphere, with businesses and entrepreneurs adapting to the changing landscape. New opportunities are emerging for startups, with the quick commerce space alone expected to reach ₹10,000 crore by 2025.
Conclusion
Quick commerce and short drama apps have become an integral part of India’s digital landscape, transforming the way consumers behave and interact with digital platforms. As these trends continue to evolve, it will be fascinating to see how they shape the future of Indian consumer behavior and the digital economy.
