India’s New Obsessions: Quick Commerce & Short Drama Apps
The digital landscape in India has undergone a significant transformation in recent years, with the rise of quick commerce and short drama apps revolutionizing the way consumers spend their time and money. In this blog post, we’ll delve into the world of 10-minute deliveries and 3-minute dramas, exploring how these innovations are redefining urban India’s digital habits and transforming consumer behavior.
Quick Commerce: The Rise of 10-Minute Deliveries
The quick commerce industry in India has experienced unprecedented growth, with the market size crossing ₹7,500 crore in FY24. This rapid expansion is attributed to the increasing demand for instant gratification among consumers, who are willing to pay a premium for convenience and speed. According to a recent report, 68% of metro users order at least twice a week, with the average order value ranging from ₹500 to ₹1,000.
The success of quick commerce platforms can be attributed to their ability to provide customers with a seamless and personalized experience. These apps use advanced algorithms to predict customer behavior, offer real-time tracking, and ensure that orders are delivered within a 10-minute window. This level of speed and precision has created a new standard for customer expectations, with consumers increasingly demanding instant delivery and real-time updates.
One of the key players in the quick commerce space is Zomato, which has expanded its services to include instant grocery delivery, meat, and even pet supplies. The company’s success can be attributed to its ability to partner with local businesses and offer a wide range of products, making it a one-stop-shop for customers.
Short Drama Apps: The Rise of 3-Minute Dramas
The short drama app space has also seen significant growth, with 300 million users in 2025, up 40% from 2023. These apps have become increasingly popular among urban Indians, who are seeking a quick and engaging way to pass their time. Short drama apps offer a wide range of genres, including romance, thriller, and comedy, with each episode typically lasting between 3-10 minutes.
The success of short drama apps can be attributed to their ability to provide customers with a unique and engaging experience. These apps use advanced storytelling techniques, including cliffhangers and cliff-ends, to keep viewers hooked and eager for more. Additionally, short drama apps often feature well-known actors and actresses, which has helped to attract a wider audience.
One of the key players in the short drama app space is Moj, which has become one of the most popular platforms in India. The app has attracted over 150 million users, with its content available in multiple languages, including Hindi, Tamil, and Telugu.
The Impact on Consumer Behavior
The rise of quick commerce and short drama apps has had a significant impact on consumer behavior in urban India. These innovations have created new expectations around speed, convenience, and personalization, with consumers increasingly demanding instant gratification and real-time updates.
The quick commerce industry has also led to a shift in consumer behavior, with people increasingly willing to pay a premium for convenience and speed. This has created new opportunities for businesses, which are looking to capitalize on the growing demand for instant delivery.
The short drama app space has also had a significant impact on consumer behavior, with people increasingly seeking out engaging and entertaining content. These apps have created a new way for people to pass their time, with many users consuming multiple episodes per day.
Conclusion
The rise of quick commerce and short drama apps has had a profound impact on urban India’s digital habits. These innovations have created new expectations around speed, convenience, and personalization, with consumers increasingly demanding instant gratification and real-time updates.
As the quick commerce and short drama app spaces continue to evolve, it will be interesting to see how consumers adapt to these new innovations. Will we see a continued shift towards instant delivery and real-time updates, or will consumers begin to seek out more sustainable and eco-friendly options?
One thing is certain, however – the rise of quick commerce and short drama apps has transformed the way we live and interact with technology, and it will be exciting to see what the future holds for these innovative industries.
