India’s New Obsessions: Quick Commerce & Short Drama Apps
In recent years, two digital phenomena have taken the country by storm – quick commerce and short drama apps. The former has revolutionized the way Indians shop, while the latter has transformed the way they consume entertainment. In this blog post, we’ll delve into the world of quick commerce and short drama apps, exploring their impact on urban India’s digital habits.
Quick Commerce: The Rise of Instant Delivery
Quick commerce, also known as instant delivery or 10-minute delivery, has become a staple in Indian urban culture. The concept is simple – customers can order their favorite products online, and they’ll receive them at their doorstep within minutes. The industry has grown exponentially, with revenue crossing ₹7,500 crore in FY24. What’s more astonishing is that 68% of metro users order at least twice a week, indicating a strong demand for this service.
The success of quick commerce can be attributed to several factors. Firstly, the rise of e-commerce has created a culture of online shopping, making it convenient for customers to order products from the comfort of their homes. Secondly, the increasing penetration of smartphones has enabled users to access these services easily. Finally, the emergence of new players in the market has led to increased competition, driving innovation and improving customer experience.
Some of the key players in the quick commerce space include Zomato, Swiggy, and Dunzo. These companies have developed innovative solutions to meet customer demands, such as real-time tracking, instant refunds, and flexible payment options. For instance, Zomato has introduced a feature called “Zomato Instant”, which allows customers to order food and drinks within minutes.
Short Drama Apps: The New Face of Entertainment
Short drama apps, also known as short-form video apps, have become a rage among Indian audiences. These apps offer bite-sized content, ranging from 3-15 minutes, catering to diverse tastes and preferences. The industry has witnessed tremendous growth, with 300 million users in 2025, a 40% increase from 2023. Ad revenues have also seen a significant jump, reaching ₹2,000 crore in 2024.
The popularity of short drama apps can be attributed to several factors. Firstly, the rise of mobile internet has enabled users to access a wide range of content on-the-go. Secondly, the increasing demand for short-form content has led to the emergence of new platforms and formats. Finally, the interactive nature of these apps, with features like live streaming and real-time engagement, has made them more appealing to users.
Some of the key players in the short drama app space include MX Player, JioCinema, and MX TakaTak. These companies have developed innovative formats, such as short films, web series, and live streaming, to engage audiences. For instance, MX Player has introduced a feature called “MX Original”, which offers exclusive content, including short films and web series.
The Convergence of Quick Commerce and Short Drama Apps
While quick commerce and short drama apps may seem like unrelated phenomena, they share a common thread – speed and personalization. Both industries have recognized the importance of providing instant gratification to customers, whether it’s delivering products within minutes or offering bite-sized content. This convergence has led to innovative solutions, such as integrating e-commerce with short drama apps, allowing users to order products while watching their favorite shows.
The future of quick commerce and short drama apps looks promising, with both industries expected to continue growing at a rapid pace. As technology advances, we can expect to see even more innovative solutions, such as voice-controlled ordering and AI-powered content recommendations.
Conclusion
In conclusion, quick commerce and short drama apps have become an integral part of urban India’s digital habits. The rise of these industries has been fueled by the increasing demand for speed and personalization, with customers expecting instant gratification. As these industries continue to evolve, we can expect to see even more innovative solutions, changing the way we shop and consume entertainment.
