India’s new obsessions: Quick commerce & short drama apps
In recent times, India has witnessed a surge in the adoption of quick commerce and short drama apps, which has transformed the way urban Indians live, work, and play. The unprecedented growth of these platforms has not only redefined consumer behavior but also opened up new avenues for entrepreneurs and investors alike.
Quick Commerce: The Rise of 10-Minute Deliveries
Quick commerce, which refers to the delivery of essential goods and services within a short span of time, has become a staple in urban India. The industry has witnessed significant growth, with the market crossing ₹7,500 crore in FY24. What’s more, a staggering 68% of metro users order at least twice a week, indicating a strong demand for quick and convenient services.
The rise of quick commerce can be attributed to the increasing reliance on digital platforms for daily essentials. With the advent of mobile internet and social media, Indians have become accustomed to the convenience of online shopping and food delivery. Quick commerce platforms have capitalized on this trend by offering lightning-fast delivery times, often within 10-15 minutes.
Gone are the days of waiting in queues or relying on traditional modes of transportation. Quick commerce has enabled consumers to order anything from groceries to fresh produce, and even medical supplies, with the assurance of doorstep delivery within a short span of time.
Short Drama Apps: The Rise of 3-Minute Entertainment
Short drama apps, on the other hand, have taken the entertainment industry by storm. These platforms offer bite-sized episodes of TV shows, movies, and original content, catering to the increasingly short attention span of urban Indians. In 2025, short drama apps saw a staggering 300 million users, a 40% increase from 2023.
Ad revenues for these platforms have also seen a significant surge, hitting ₹2,000 crore in 2024. The success of these apps can be attributed to the changing viewing habits of Indians, who are increasingly opting for mobile-first entertainment.
Short drama apps have revolutionized the way we consume content. With the rise of streaming services like Netflix and Amazon Prime, Indians have grown accustomed to the convenience of binge-watching their favorite shows. Short drama apps have taken this concept to the next level, offering a plethora of options for viewers to choose from.
Speed and Personalization: The Key to Success
So, what’s behind the success of quick commerce and short drama apps? The answer lies in speed and personalization. Both platforms have mastered the art of offering lightning-fast delivery times and personalized content recommendations.
Quick commerce platforms have leveraged technology to streamline their operations, ensuring that orders are processed and delivered quickly. This has led to a significant increase in customer satisfaction and loyalty.
Short drama apps, on the other hand, have used machine learning algorithms to offer personalized content recommendations based on user behavior and preferences. This has resulted in users discovering new shows and genres that they may not have tried otherwise.
The Future of Quick Commerce and Short Drama Apps
As delivery platforms and content apps continue to innovate, speed and personalization are likely to remain key drivers of success. In the future, we can expect to see even more exciting developments in the quick commerce and short drama app space.
With the rise of voice assistants and AI-powered chatbots, quick commerce platforms may soon offer even faster and more convenient ordering experiences. Short drama apps, on the other hand, may explore new formats, such as interactive storytelling and virtual reality experiences.
Conclusion
India’s digital surge is a testament to the country’s appetite for innovation and convenience. Quick commerce and short drama apps have redefined urban India’s digital habits, offering a glimpse into the future of consumer behavior and entertainment.
As these platforms continue to innovate and adapt to changing consumer preferences, one thing is certain – India’s digital landscape will only continue to evolve and transform the way we live, work, and play.
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