India’s new obsessions: Quick commerce & short drama apps
In the age of digital revolution, India is witnessing a significant shift in consumer behavior. Two of the most exciting trends to emerge are quick commerce and short drama apps. These platforms have been gaining immense popularity, changing the way Indians live, work, and entertain themselves. In this blog post, we’ll delve into the world of quick commerce and short drama apps, exploring their impact on India’s digital landscape.
Quick Commerce: The Rise of 10-Minute Deliveries
Quick commerce, also known as instant delivery or 10-minute delivery, has been a game-changer in India. This concept involves delivering essential goods, such as groceries, household items, and food, within a short span of time. According to a recent report, the quick commerce market in India crossed ₹7,500 crore in FY24, with a staggering 68% of metro users ordering at least twice a week.
The rise of quick commerce can be attributed to the increasing demand for convenience and speed. With busy schedules and growing urbanization, Indians are looking for ways to save time and effort. Quick commerce platforms have capitalized on this trend, offering users a seamless and efficient experience.
Some of the prominent players in the quick commerce space include Zomato, Swiggy, and Dunzo. These platforms have innovated by introducing features such as real-time tracking, AI-powered chatbots, and cashless payments. These innovations have not only improved the user experience but also enabled businesses to scale quickly.
Short Drama Apps: The Rise of 3-Minute Entertainment
Short drama apps have also been making waves in India. These platforms offer bite-sized, engaging content that can be consumed within a short span of time. According to a recent report, short drama apps saw 300 million users in 2025, up 40% from 2023. Ad revenues also hit ₹2,000 crore in 2024.
Short drama apps have democratized content creation, allowing new voices and talent to emerge. These platforms offer users a wide range of genres, from romantic comedies to thriller series. The content is often designed to be consumed on-the-go, making it perfect for India’s busy and mobile-first population.
Some of the popular short drama apps include MX Player, SonyLIV, and Voot. These platforms have partnered with leading production houses and talent to create high-quality content that resonates with Indian audiences.
Speed and Personalization: The New Normal
As delivery platforms and content apps innovate, speed and personalization are redefining urban India’s digital habits. Quick commerce platforms are using AI-powered algorithms to optimize delivery times, ensuring that users receive their orders within the promised time frame.
Short drama apps are also using AI-powered recommendations to suggest content that users are likely to enjoy. This level of personalization has led to a significant increase in engagement and user retention.
Impact on Consumer Behavior
The rise of quick commerce and short drama apps has a significant impact on consumer behavior. These platforms have changed the way Indians live, work, and entertain themselves. Here are a few key takeaways:
- Convenience is king: Indians are willing to pay a premium for convenience and speed. Quick commerce and short drama apps have capitalized on this trend, offering users a seamless and efficient experience.
- Mobile-first: India is a mobile-first country, and quick commerce and short drama apps have catered to this trend. These platforms offer users a wide range of features and content that can be consumed on-the-go.
- Personalization is key: AI-powered algorithms and recommendations have revolutionized the way users interact with quick commerce and short drama apps. Personalization is now a key differentiator for these platforms.
- Content is king: Short drama apps have democratized content creation, allowing new voices and talent to emerge. This has led to a significant increase in engagement and user retention.
Conclusion
Quick commerce and short drama apps have transformed India’s digital landscape. These platforms have changed the way Indians live, work, and entertain themselves, offering users a seamless and efficient experience. As these platforms continue to innovate, we can expect to see even more exciting developments in the future.
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