India’s New Obsessions: Quick Commerce & Short Drama Apps
The Indian digital landscape has witnessed a phenomenal surge in recent years, with two emerging trends dominating the scene: quick commerce and short drama apps. These innovative platforms have not only shaken up the consumer behavior but have also rewritten the rules of the game for businesses.
Quick Commerce, a term that refers to the rapid delivery of essential goods and services, has become a rage in India. The sector has crossed ₹7,500 crore in FY24, with a staggering 68% of metro users ordering at least twice a week. This phenomenon is not limited to urban areas; even tier-2 and tier-3 cities are witnessing a significant uptake.
One of the primary drivers behind the success of quick commerce is the convenience it offers. With the rise of online shopping, consumers are increasingly looking for ways to get their hands on the products they need quickly. Quick commerce platforms have capitalized on this trend, promising lightning-fast delivery times, often within minutes. This has led to a significant shift in consumer behavior, with people opting for instant gratification over traditional modes of shopping.
Another key aspect driving the popularity of quick commerce is the personalization it offers. With the help of AI-powered algorithms, these platforms are able to understand consumer preferences and tailor their offerings accordingly. This has led to a high level of satisfaction among customers, who are no longer forced to compromise on quality or convenience.
Short Drama Apps, on the other hand, have emerged as a new favorite among Indian audiences. With 300 million users in 2025, up 40% from 2023, these apps have become a staple of urban India’s entertainment landscape. Ad revenues have also seen a significant surge, hitting ₹2,000 crore in 2024.
Short drama apps have disrupted the traditional television and film industries by offering bite-sized, engaging content that can be consumed on-the-go. These apps have managed to tap into the ever-growing demand for entertainment in India, providing consumers with a plethora of options to choose from.
One of the key advantages of short drama apps is their ability to cater to niche audiences. With the rise of niche content, these apps have been able to tap into specific demographics, offering them content that resonates with their interests and preferences. This has led to a high level of engagement among users, who are no longer forced to compromise on content quality or relevance.
The Rise of Delivery Platforms and Content Apps
The success of quick commerce and short drama apps can be attributed to the innovative strategies employed by delivery platforms and content apps. These platforms have managed to redefine urban India’s digital habits by focusing on speed and personalization.
Delivery platforms, for instance, have invested heavily in AI-powered algorithms to optimize their logistics and ensure timely delivery. This has enabled them to offer a seamless experience to customers, who are no longer forced to wait for hours for their orders.
Content apps, on the other hand, have focused on creating engaging, high-quality content that resonates with their audience. By leveraging social media and influencer marketing, these apps have been able to build a strong brand presence and attract a large following.
The Future of Quick Commerce and Short Drama Apps
As delivery platforms and content apps continue to innovate, there are several trends that are likely to shape the future of quick commerce and short drama apps.
One of the key trends is the integration of technology and human touch. While AI-powered algorithms will continue to play a crucial role in optimizing logistics and content recommendations, human touch will be essential in providing personalized services and ensuring customer satisfaction.
Another trend that is likely to shape the future of quick commerce and short drama apps is the rise of subscription-based models. With the rise of subscription-based services, consumers are increasingly looking for ways to access products and content on a recurring basis. Quick commerce and short drama apps will need to adapt to this trend by offering flexible subscription plans that cater to the needs of their customers.
Conclusion
In conclusion, quick commerce and short drama apps have emerged as the new obsessions in India’s digital landscape. These platforms have managed to redefine urban India’s digital habits by focusing on speed and personalization. As delivery platforms and content apps continue to innovate, there are several trends that are likely to shape the future of these sectors. With the rise of technology and human touch, subscription-based models, and niche content, the future of quick commerce and short drama apps looks bright and exciting.
