Indore Startup Wins Best Sales CRM & Loyalty Solution Award
In the world of startups, it’s not uncommon to hear stories of entrepreneurs who have left behind the security of a 9-to-5 job to pursue their passion. Akash Joshi and Ankur Pathak, two friends who shared a vision, did just that in 2016. They quit their jobs to start building IMAST, a tech solutions startup in Indore, with a mission to revolutionize the way businesses operate. Today, IMAST has achieved a significant milestone, bagging the prestigious Best Sales CRM and Loyalty Solution Award at the India Business Awards 2025.
IMAST’s journey began with a simple yet ambitious goal: to help businesses streamline their operations and improve customer relationships. The startup’s flagship product, IMAST 360, is a cutting-edge sales CRM and loyalty solution that has been designed to meet the unique needs of various industries. With its user-friendly interface and robust features, IMAST 360 has quickly gained popularity among businesses across sectors, including automotive, FMCG, retail, and electrical.
The startup’s rapid growth and success can be attributed to the founders’ unwavering dedication and innovative approach. Akash Joshi, IMAST’s CEO, believes that their secret to success lies in their ability to understand the needs of their clients and deliver tailored solutions. “We don’t just sell software; we partner with our clients to help them achieve their business goals,” Joshi explains.
IMAST’s client base has grown to over 100 businesses, with a significant presence in the Indian market. The startup’s clients include prominent names such as Mahindra & Mahindra, Honda, and Philips, to name a few. IMAST’s ability to adapt to the unique needs of each industry has been instrumental in its success, allowing the startup to establish itself as a trusted partner for businesses across various sectors.
The Best Sales CRM and Loyalty Solution Award at the India Business Awards 2025 is a testament to IMAST’s hard work and dedication. The award, presented by a leading business publication, recognizes innovative solutions that have made a significant impact on the business world. IMAST’s win is a validation of its commitment to delivering exceptional products and services that meet the evolving needs of businesses.
IMAST’s success is not limited to its product offerings alone. The startup has also built a strong team of experts who have a deep understanding of the industries they serve. This expertise enables IMAST to provide bespoke solutions that cater to the specific needs of each client. The startup’s commitment to continuous innovation and improvement has also been instrumental in its success, with a dedicated team working tirelessly to develop new features and upgrades.
The startup’s journey is a shining example of what can be achieved with perseverance, innovative thinking, and a passion for entrepreneurship. IMAST’s success is a testament to the power of entrepreneurship in India, and its win at the India Business Awards 2025 is a reminder that innovative ideas can come from anywhere, regardless of location or size.
As IMAST continues to grow and expand its operations, it remains committed to its core values of innovation, customer satisfaction, and excellence. The startup’s goal is to continue delivering exceptional products and services that make a tangible impact on businesses and the communities they serve.
