Indore Startup Wins Best Sales CRM & Loyalty Solution Award
In the world of entrepreneurship, every startup has its own unique story of struggle and success. And, sometimes, those stories can be truly inspiring. One such story is that of IMAST, a tech solutions startup based in Indore, which has recently received the prestigious title of Best Sales CRM and Loyalty Solution at the India Business Awards 2025. This achievement is a testament to the hard work and dedication of the startup’s founders, Akash Joshi and Ankur Pathak, who quit their jobs in 2016 to pursue their dream of building a successful tech startup.
From Humble Beginnings to Success
Akash Joshi and Ankur Pathak, the founders of IMAST, had a shared vision of building a tech solutions startup that would revolutionize the way businesses operate. With a combined experience of over 10 years in the tech industry, they were well-equipped to tackle the challenges of entrepreneurship. In 2016, they took the plunge and left their cushy jobs to start building IMAST from scratch.
Initially, the startup faced numerous challenges, including funding, talent acquisition, and market competition. However, the founders were determined to succeed and worked tirelessly to build a strong foundation for the company. They spent hours researching, designing, and developing their flagship product, IMAST 360, which is a cutting-edge sales CRM and loyalty solution designed to help businesses streamline their sales processes and build strong customer relationships.
The Journey to Success
Over the years, IMAST has made significant progress, growing from a small startup to a thriving business with over 100 clients across various sectors, including automotive, FMCG, retail, and electrical. The company’s flagship product, IMAST 360, has received rave reviews from clients, who have seen a significant improvement in their sales performance and customer loyalty.
The secret to IMAST’s success lies in its ability to understand the unique needs of each client and tailor its solutions to meet those needs. The company’s team of experts works closely with clients to identify areas of improvement and develops customized solutions that help them achieve their business goals.
The Award and What it Means
The recent award of Best Sales CRM and Loyalty Solution at the India Business Awards 2025 is a testament to IMAST’s hard work and dedication. The award is a recognition of the company’s innovative approach to sales CRM and loyalty solutions and its ability to deliver results-driven solutions to its clients.
The award is also a significant milestone for the startup, which has already achieved a valuation of over ₹100 crore. The recognition is expected to further boost the company’s growth and expansion plans, which include expanding its team, developing new products and services, and entering new markets.
The Impact of the Award
The award is not just a recognition of IMAST’s success, but also a testament to the growing startup ecosystem in Indore. The city has emerged as a hub for startups, with many entrepreneurs and innovators choosing to set up shop in the city due to its business-friendly environment and affordable costs.
The award is also expected to have a positive impact on the Indian startup ecosystem as a whole. It will serve as a motivator for entrepreneurs and innovators, encouraging them to take the plunge and start their own ventures.
Conclusion
The success of IMAST is a testament to the power of innovation, hard work, and determination. The company’s flagship product, IMAST 360, has received widespread recognition and acclaim, and the award of Best Sales CRM and Loyalty Solution at the India Business Awards 2025 is a well-deserved recognition of the company’s achievements.
As the startup continues to grow and expand, it is expected to make a significant impact on the Indian startup ecosystem and beyond. The company’s success story is an inspiration to entrepreneurs and innovators everywhere, and it serves as a reminder that with hard work and determination, anything is possible.
