IPO-bound Zepto changes parent firm Kiranakart’s name: Report
In a move aimed at creating better brand recall among stakeholders, IPO-bound Zepto has received regulatory approval to change its parent company’s name from Kiranakart Technologies Private Limited to Zepto Private Limited. As reported by Moneycontrol, the company has received approval from the Registrar of Companies (RoC) in Mumbai for the name change.
Zepto, a popular e-commerce platform, has been making headlines lately due to its rapid growth and impending initial public offering (IPO). The company’s decision to change its parent firm’s name is seen as a strategic move to strengthen its brand identity and create a stronger presence in the market.
According to the report, Zepto had recently flipped its base back to India from Singapore, which is seen as a significant move towards expanding its operations and increasing its presence in the Indian market. The company’s decision to change its parent firm’s name is also expected to help it build a stronger brand identity and create a more cohesive brand image among its stakeholders.
The name change is expected to have a positive impact on Zepto’s brand recall and recognition, particularly among investors and potential customers. A consistent brand name and identity can help build trust and credibility, which is essential for any business, especially one that is planning to go public.
Zepto’s decision to change its parent firm’s name is also seen as a sign of its growing ambitions and expansion plans. The company has been rapidly expanding its operations and has been exploring new markets and business opportunities. The name change is expected to be a significant step towards realizing its growth ambitions and creating a stronger presence in the market.
Zepto’s journey so far has been marked by rapid growth and success. The company has been able to attract a significant number of customers and has been expanding its operations rapidly. Its decision to change its parent firm’s name is seen as a strategic move to build on its success and create a stronger brand identity.
In conclusion, Zepto’s decision to change its parent firm’s name from Kiranakart Technologies Private Limited to Zepto Private Limited is a significant move that is expected to have a positive impact on its brand recall and recognition. The company’s rapid growth and expansion plans make it an attractive investment opportunity, and the name change is expected to be a significant step towards realizing its growth ambitions.
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