Ludhiana Couple Launches Premium Beauty and Skincare Brand
In today’s competitive beauty and skincare market, it’s not easy to stand out from the crowd. However, a Ludhiana-based couple, Akshay and Aarushi Oswal, have successfully launched Océglow, a premium beauty and skincare brand that has taken the industry by storm. Launched in 2019, Océglow has grown rapidly, serving over 1.5 lakh customers and generating ₹4 crore in revenue last year.
The journey of Océglow began when Akshay and Aarushi returned to India from the US, where they had been living for several years. Akshay, an engineering graduate, had always been fascinated by the beauty and skincare industry, while Aarushi, a business graduate, had a passion for entrepreneurship. Together, they decided to take the plunge and start their own beauty brand.
The couple’s inspiration for Océglow came from their own struggles with finding products that suited their skin type. Akshay, who had acne-prone skin, found it difficult to find products that didn’t exacerbate his condition. Aarushi, on the other hand, had dry skin, and she struggled to find products that provided adequate moisture. They realized that many beauty brands were catering to European skin types, which were very different from Indian skin types.
Determined to create products that would cater to Indian skin types, Akshay and Aarushi started researching and experimenting with different ingredients. They were particularly drawn to marine-based ingredients, which they believed had incredible benefits for the skin. They also incorporated Korean formulations into their products, which are known for their emphasis on skincare and anti-aging.
However, starting a new business was not without its challenges. Akshay and Aarushi faced several setbacks, including failed launches and significant financial losses. In an interview with Startuppedia, Akshay revealed that they lost around ₹50 lakh in the initial stages of their business. “We had invested a lot of money and time into the business, but it wasn’t yielding the results we had hoped for,” he said.
Despite the setbacks, Akshay and Aarushi refused to give up. They continued to experiment with new ingredients and formulations, and they worked tirelessly to build their brand. They also invested heavily in social media marketing and influencer partnerships, which helped them reach a wider audience.
Their hard work paid off, and Océglow started to gain traction. The brand’s products, which include face creams, serums, and body lotions, quickly became popular among Indian customers. Akshay and Aarushi also launched a subscription-based service, which allowed customers to receive regular deliveries of their favorite products.
Today, Océglow is one of the fastest-growing beauty and skincare brands in India. The brand has a strong online presence, and its products are available on its website as well as on e-commerce platforms like Amazon and Flipkart. Akshay and Aarushi have also opened physical stores in Ludhiana and are planning to expand to other cities in the near future.
In an interview with Startuppedia, Aarushi revealed that the brand’s success can be attributed to its commitment to quality and customer satisfaction. “We are very particular about the ingredients we use and the formulations we create,” she said. “We also prioritize customer feedback and work closely with our customers to understand their needs and preferences.”
Océglow’s success is a testament to the power of entrepreneurship and the importance of staying committed to one’s vision. Despite the initial struggles, Akshay and Aarushi refused to give up, and their hard work and determination have paid off.
As the beauty and skincare industry continues to grow and evolve, Océglow is well-positioned to take advantage of the trends and opportunities. With its unique blend of marine-based ingredients and Korean formulations, Océglow is poised to become a leading player in the Indian beauty and skincare market.
