MamaEarth CMO Anuja Mishra Resigns; CEO Varun Alagh Steps In
Honasa Consumer Pvt Ltd, the parent company of the popular skincare brand Mamaearth, has announced the resignation of its Chief Marketing Officer (CMO), Anuja Mishra, effective June 30, 2025. In a surprise move, CEO Varun Alagh will take on the interim CMO duties, marking a significant change in the company’s leadership structure.
Anuja Mishra, a seasoned marketing professional with over two decades of experience, joined Honasa Consumer Pvt Ltd in 2022. During her tenure, she played a crucial role in shaping the marketing strategies for Mamaearth and its sister brand, BBlunt. Mishra’s impressive career includes leadership roles at renowned companies like Nestle, PepsiCo, and Godrej Consumer Products.
Mishra’s resignation comes as a shock to the industry, considering her significant contributions to the growth and success of Mamaearth. Under her guidance, the brand has gained immense popularity and has become a household name in the Indian skincare market. Her expertise in marketing strategy, brand development, and team management has been instrumental in driving the company’s expansion plans.
Varun Alagh, the CEO of Honasa Consumer Pvt Ltd, will take over the interim CMO duties, bringing his own unique set of skills and expertise to the role. Alagh has been instrumental in building the Mamaearth brand from scratch, and his leadership has been instrumental in driving the company’s growth and success.
As the CEO steps into the role of interim CMO, it will be interesting to see how he leverages his existing knowledge of the brand to drive marketing strategies and further propel Mamaearth’s growth. Alagh’s experience in building and growing the brand will undoubtedly be an asset in this new role.
Anuja Mishra’s departure marks the end of an era for Mamaearth, and it will be challenging for the company to find someone who can fill the void left by her resignation. Mishra’s expertise and leadership will be deeply missed, and it remains to be seen how the company will adapt to this change.
The resignation of Anuja Mishra also raises questions about the company’s future growth plans. With the CEO taking on the interim CMO duties, it will be essential for the company to find a suitable replacement for Mishra as soon as possible. The company’s marketing strategy and brand development will require a steady hand, and it is crucial that the new CMO has the necessary skills and expertise to drive the brand forward.
In conclusion, Anuja Mishra’s resignation from Mamaearth is a significant development in the Indian skincare market. Her departure marks the end of an era, and it will be challenging for the company to find someone who can fill the void left by her resignation. As Varun Alagh takes on the interim CMO duties, it will be interesting to see how he leverages his existing knowledge of the brand to drive marketing strategies and further propel Mamaearth’s growth.
Source: https://ascendants.in/industry_events/honasa-cmo-anuja-mishra-steps-down/
