Mumbai Duo Launches Beauty Brand After Losing Parents to Cancer
In the midst of grief and tragedy, a Mumbai-based couple, Dr. Yogessh and Neha Suraadkaar, decided to turn their pain into purpose. After losing their parents to cancer, they founded YOGEE Beauty & Wellness, a sustainable luxury beauty and wellness brand that combines the ancient wisdom of Ayurveda with modern biotechnology and probiotics.
The journey of YOGEE began when Dr. Yogessh, a doctor by profession, and Neha, a marketing expert, were forced to quit their high-paying jobs to care for their cancer-stricken parents. They watched helplessly as their parents battled the disease, and eventually, lost the fight. The experience was devastating, but it also sparked a sense of determination within the couple.
“We realized that there was a gap in the market for sustainable and clean beauty products that catered to the Indian skin type,” Dr. Yogessh said in an interview. “We also wanted to create a brand that was not just about beauty but also about wellness and self-care.”
With a combined experience of over 15 years in the beauty and wellness industry, the couple decided to take the plunge and start their own brand. They began by conducting extensive research on Ayurveda, biotechnology, and probiotics, and how they could be combined to create unique and effective products.
The result was YOGEE Beauty & Wellness, a brand that offers a range of products that cater to various skin types and concerns. From face creams and serums to body care and hair care products, YOGEE’s range is designed to promote overall wellness and self-care.
One of the key differentiators of YOGEE is its commitment to sustainability. The brand uses eco-friendly packaging, and its products are free from harsh chemicals, parabens, and sulfates. This commitment to sustainability has resonated with customers, who are increasingly looking for brands that share their values.
Since its launch, YOGEE has experienced rapid growth. The brand has grown from ₹50,000 to ₹8 lakh monthly revenue in just a year, and it now aims to reach ₹100 crore in five years.
The success of YOGEE can be attributed to the couple’s dedication to their brand and their willingness to take calculated risks. They have also been able to leverage their expertise in the beauty and wellness industry to create products that are both effective and sustainable.
In addition to its products, YOGEE also offers a range of services, including workshops and consultations. The brand has partnered with wellness experts and Ayurvedic practitioners to offer customized wellness programs that cater to the unique needs of its customers.
YOGEE’s success has also caught the attention of investors, who are increasingly looking for sustainable and socially responsible brands. The brand has received funding from several investors, including venture capital firms and angel investors.
The journey of YOGEE is a testament to the power of entrepreneurship and the importance of following one’s passion. Despite the challenges they faced, Dr. Yogessh and Neha Suraadkaar remained committed to their vision, and their hard work and dedication have paid off.
As YOGEE continues to grow and expand, the couple remains committed to its mission of promoting sustainable beauty and wellness practices. They believe that their brand has the potential to make a positive impact on the environment and society, and they are excited to see where their journey takes them.
In conclusion, the story of YOGEE Beauty & Wellness is a powerful reminder of the importance of following one’s passion and staying committed to one’s vision. Despite the challenges they faced, Dr. Yogessh and Neha Suraadkaar have built a successful brand that is making a positive impact on the beauty and wellness industry.
