Nagpur duo builds ₹250 cr brand with courage & vision
In today’s fast-paced business world, it’s not uncommon to hear stories of entrepreneurs who have achieved remarkable success with their innovative ideas and relentless efforts. However, the story of Vivek Deshpande and Kirit Joshi, two fearless engineers from Nagpur, is a true inspiration to anyone who has ever dared to chase their dreams. With limited funds and a bold ambition, they founded Space Wood in 1994, a modular furniture company that would go on to become a ₹250 crore enterprise.
The journey of Space Wood is a testament to the power of courage, vision, and hard work. In this blog post, we will explore the story of Vivek and Kirit, and how they turned their humble beginnings into a successful business empire.
The Early Days
Vivek and Kirit, both engineering graduates from Nagpur, shared a passion for innovation and design. After completing their education, they worked for a few years in various industries before deciding to venture out on their own. With a combined experience of around 10 years, they pooled their resources together and founded Space Wood in 1994.
The initial days were challenging, to say the least. With limited funds and infrastructure, the duo had to work tirelessly to build their brand from scratch. They faced numerous rejections from potential clients, but they refused to give up. Instead, they used these setbacks as opportunities to learn and improve.
The Turning Point
The turning point for Space Wood came in the late 1990s when Vivek and Kirit decided to focus on modular furniture. They recognized the growing demand for space-saving and versatile furniture solutions, and they were determined to capitalize on this trend.
Their bold decision to enter the modular furniture market paid off when they launched their first range of products. The response was overwhelming, and soon Space Wood was receiving orders from all over the country.
The Key to Success
So, what made Space Wood’s journey so successful? According to Vivek and Kirit, the key to their success was their willingness to take risks and think outside the box.
“We were not afraid to experiment and try new things,” said Vivek in an interview. “We were willing to take calculated risks and invest in new technologies and processes to stay ahead of the competition.”
Kirit added, “Our focus on innovation and design allowed us to create products that were not only functional but also aesthetically pleasing. This helped us to differentiate ourselves from our competitors and build a loyal customer base.”
Overcoming Challenges
Of course, no success story is complete without overcoming challenges. Space Wood faced its fair share of obstacles, including financial constraints, supply chain issues, and market fluctuations.
However, Vivek and Kirit were undeterred. They worked closely with their team to identify solutions to these challenges and implemented changes that improved their business operations.
The Future Ahead
Today, Space Wood is one of the leading modular furniture companies in India, with a brand value of ₹250 crore. The company has a presence in over 100 cities across the country and exports its products to countries in the Middle East, Africa, and Southeast Asia.
Looking ahead, Vivek and Kirit are confident that their company will continue to grow and expand its offerings.
“We are committed to staying ahead of the curve and investing in new technologies and processes to ensure that our products remain relevant and innovative,” said Vivek.
Kirit added, “Our focus on sustainability and eco-friendliness is also an area of growth for us. We are committed to reducing our carbon footprint and creating products that are not only functional but also environmentally friendly.”
Conclusion
The story of Vivek Deshpande and Kirit Joshi is a testament to the power of courage, vision, and hard work. From humble beginnings, they built a successful business empire that is now recognized as one of the leading modular furniture companies in India.
Their journey is a reminder that even with limited resources and infrastructure, entrepreneurs can achieve remarkable success with the right mindset and attitude.
As we conclude this blog post, we are reminded of the importance of fearlessness in business development. Vivek and Kirit’s story shows that with courage and vision, entrepreneurs can turn their dreams into reality, even with humble beginnings.
Source: https://ascendants.in/business-stories/fearlessness-is-the-key-for-better-business-development/
