Nagpur Duo Builds ₹250 Cr Brand with Courage & Vision
In the world of entrepreneurship, few stories are as inspiring as that of Vivek Deshpande and Kirit Joshi, two fearless engineers from Nagpur who dared to dream big and turned their vision into a ₹250 crore enterprise. Their incredible journey is a testament to the power of courage, vision, and relentless effort in turning dreams into reality, even with humble beginnings.
It all started in 1994 when Deshpande and Joshi, both engineers from College of Engineering, Nagpur, decided to take the leap and start their own business. With limited funds and a bold ambition, they founded Space Wood, a modular furniture company that would revolutionize the industry in the years to come.
The early days were tough. The duo had to work multiple shifts, sacrificing their personal lives to ensure the survival of the company. They faced numerous challenges, from finding the right talent to navigating the complexities of the market. But instead of giving up, they chose to view each obstacle as an opportunity to learn and grow.
“I remember the days when we used to deliver furniture ourselves to customers,” Deshpande recalls. “We would work from 9 am to 9 pm, and then go to the customer’s place to deliver the products. But we were determined to make it work.”
Their hard work and dedication eventually paid off. Space Wood started to gain traction, and the company’s innovative approach to modular furniture caught the attention of customers and investors alike. The duo’s courage to take risks and innovate in a crowded market helped them stand out from the competition.
One of the key factors behind Space Wood’s success was its focus on quality and customer satisfaction. Deshpande and Joshi were committed to delivering high-quality products that met the needs of their customers. They invested heavily in research and development, creating customized furniture solutions that were both functional and aesthetically pleasing.
Their customer-centric approach helped Space Wood build a loyal customer base, with many clients returning to the company for their furniture needs. Word-of-mouth referrals and positive reviews helped spread the word about the brand, and soon Space Wood was recognized as a leading player in the modular furniture industry.
Today, Space Wood is a ₹250 crore brand with a presence in over 100 cities across India. The company has expanded its product range to include a wide variety of furniture solutions, from office furniture to home decor products. Deshpande and Joshi’s vision has inspired a team of over 1,000 employees, who are committed to delivering exceptional products and services to customers.
So, what’s the secret to Space Wood’s success? According to Deshpande and Joshi, it’s their unwavering commitment to courage, vision, and relentless effort.
“Fearlessness is the key to better business development,” Deshpande emphasizes. “You have to be willing to take risks and innovate, even in the face of uncertainty. Our journey has been filled with challenges, but we’ve never lost sight of our vision.”
Joshi adds, “Our success is a testament to the power of teamwork and collaboration. We’ve always believed that the strength of our team is our greatest asset, and we’ve worked hard to create an environment that encourages innovation and growth.”
As entrepreneurs, Deshpande and Joshi’s story is a powerful reminder that success is not solely dependent on resources or funding. With courage, vision, and relentless effort, even the most humble beginnings can be transformed into a ₹250 crore brand.
Their journey serves as a beacon of hope for aspiring entrepreneurs, inspiring them to take the leap and pursue their dreams, no matter how daunting the challenges may seem.
Source: https://ascendants.in/business-stories/fearlessness-is-the-key-for-better-business-development/
