Nagpur duo builds ₹250 cr brand with courage & vision
In the heart of India, in the city of Nagpur, an unlikely duo, Vivek Deshpande and Kirit Joshi, dared to dream big. With a mere ₹50,000 as seed capital, they founded Space Wood in 1994, a venture that would go on to become a ₹250 crore brand. Their story is a testament to the power of courage, vision, and relentless effort in turning dreams into reality.
The journey began with a simple idea – to create innovative, modular furniture that would revolutionize the way people lived and worked. The duo, both engineers by profession, were driven by a passion to make a difference. They spent countless hours researching, designing, and experimenting, often working late into the night, fueled by their unwavering enthusiasm.
The early days were tough. With limited funds, they had to be resourceful and creative. They worked from a small rented office, and their first product, a modular chair, was crafted by hand. The product was innovative, but the market was skeptical. Many doubted the viability of their idea, and some even laughed at their audacity.
But Vivek and Kirit were undeterred. They knew that their vision was unique, and they were determined to make it a reality. They poured their hearts and souls into the business, often going without salaries to invest in the company. They traveled extensively, attending trade shows and conferences, networking with potential clients and partners, and gathering feedback to refine their products.
Their hard work paid off. Slowly but surely, Space Wood started gaining traction. The modular furniture, designed to be adaptable and versatile, resonated with customers. The duo’s innovative approach, combining functionality with aesthetics, set them apart from traditional furniture makers.
As the business grew, so did the challenges. Competition increased, and the duo faced stiff opposition from established players in the market. But they refused to back down. Instead, they doubled down on their efforts, investing in research and development, and expanding their product line.
The turning point came when Space Wood received its first major order from a prominent hospital. The contract was worth ₹2 crore, a significant milestone for the company. The success was a validation of their hard work, and it gave them the confidence to scale up their operations.
Today, Space Wood is a ₹250 crore brand, with a presence in over 20 countries. The company has evolved into a global leader in modular furniture, with a diverse range of products that cater to various industries, including healthcare, education, and corporate sectors.
The journey of Vivek and Kirit is a testament to the power of fearlessness and vision. They refused to let doubts and skepticism hold them back. Instead, they chose to believe in themselves, their idea, and their abilities. They took calculated risks, experimented, and learned from their failures.
Their story is a reminder that success is not solely dependent on talent or resources. It is about having the courage to take the first step, the resilience to overcome obstacles, and the vision to see beyond the horizon.
As the news article published by Ascendants Magazine aptly puts it, “Fearlessness is the key for better business development. It’s the ability to take calculated risks, believe in yourself, and be open to learning and growth.” Vivek and Kirit’s story is a shining example of this philosophy in action.
In conclusion, the journey of Space Wood is a testament to the power of courage, vision, and relentless effort. From humble beginnings to a global brand, the duo’s story is an inspiration to entrepreneurs and business leaders alike. It shows that with determination, innovation, and a willingness to take risks, even the most ambitious dreams can become a reality.
Source: https://ascendants.in/business-stories/fearlessness-is-the-key-for-better-business-development/
