Nagpur Duo Builds ₹250 Cr Brand with Courage & Vision
In a city known for its orange orchards and rolling hills, two fearless engineers, Vivek Deshpande and Kirit Joshi, dared to dream big. With limited funds and a bold ambition, they founded Space Wood in 1994, a modular furniture company that would go on to become a ₹250 crore enterprise. Their journey is a testament to the power of courage, vision, and relentless effort in turning dreams into reality, even with humble beginnings.
Growing up in Nagpur, Vivek and Kirit were always fascinated by engineering and design. They were classmates at the prestigious Visvesvaraya National Institute of Technology (VNIT) and shared a passion for innovation. After completing their studies, they decided to take the leap and start their own business, despite the risks and uncertainties involved.
“We were just two young engineers with a vision to create something unique and innovative,” recalls Vivek. “We didn’t have a lot of money, but we had a lot of passion and a willingness to learn.”
The duo’s big idea was to create modular furniture that was not only stylish but also functional and affordable. They spent countless hours researching, designing, and testing their products, often working late nights and weekends to bring their vision to life.
Their dedication and perseverance paid off, and Space Wood soon gained a reputation for its high-quality, custom-made furniture. The company’s early success was fueled by word-of-mouth referrals and a growing network of satisfied customers.
However, the journey was not without its challenges. Vivek and Kirit faced numerous setbacks, including financial struggles, supply chain disruptions, and intense competition from established players in the market. But they refused to give up, drawing strength from their shared values of courage, resilience, and innovation.
“Fear is a natural response to uncertainty, but it’s also a major obstacle to success,” says Kirit. “We learned to face our fears head-on and take calculated risks to achieve our goals.”
One of the key factors that contributed to Space Wood’s success was its commitment to innovation. The company invested heavily in research and development, experimenting with new materials, designs, and manufacturing processes to stay ahead of the curve.
“We were not afraid to disrupt the status quo and challenge conventional wisdom,” says Vivek. “Our willingness to innovate and adapt helped us stay ahead of the competition and build a loyal customer base.”
Today, Space Wood is a leading player in the modular furniture industry, with a presence in over 20 cities across India and a network of distributors and dealers worldwide. The company’s turnover has grown from a mere ₹10 lakh in the early days to a staggering ₹250 crore, making it one of the most successful startups in the country.
So what’s the secret to Space Wood’s success? According to Vivek and Kirit, it’s a combination of courage, vision, and relentless effort.
“Fearlessness is the key to better business development,” says Vivek. “You have to be willing to take risks, face challenges head-on, and adapt to changing circumstances to achieve your goals.”
Kirit adds, “A clear vision and a strong sense of purpose are essential for building a successful business. You have to be willing to put in the hard work and make sacrifices to achieve your goals.”
The journey of Vivek and Kirit is a powerful reminder that success is not solely dependent on talent, education, or resources. It’s also about the courage to take risks, the vision to see beyond the present, and the relentless effort to turn dreams into reality.
As entrepreneurs, we often face challenges and setbacks, but the story of Space Wood inspires us to stay focused, stay bold, and keep pushing forward. It’s a testament to the power of human ingenuity and the importance of embracing our fears and doubts to achieve greatness.
Source:
https://ascendants.in/business-stories/fearlessness-is-the-key-for-better-business-development/
